Google Ads Bid Strategies Explained - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch Surfside PPC Video: Google Ads Bid Strategies Explained.
Welcome to our Google Ads Bid Strategies video. We will cover all of the different Google AdWords Bidding Strategies that are available. We will cover some bid strategies best practices whether you are trying Google conversion bidding, manual bidding, or automated smart bidding strategies.

Google Ads Bid Strategy Article on Surfside PPC: https://surfsideppc.com/google-ads-bid-strategies/

Google Ads Bidding Strategy Definition: The Google Ads auction takes into account your bid and other auction-time factors that make up your quality score. The Google bid strategy you choose will determine how much you bid when you enter the ad auction. One of the factors that make up your Ad Rank is your bid, so your bidding strategy is the bidding method you choose for your Google AdWords advertising campaign. You set-up a bidding strategy for Search, Display, Shopping, and Video campaigns, and generally your strategy will be to drive conversions, conversion value, clicks, impressions, video views, or engagement.

What are the different types of bid strategies available on Google Ads? We go through this question below by answering all the different options and strategies you can utilize for your search, display, and video campaigns.

Google Ads Bid Strategies:

Bidding strategies that drive and optimize for Conversions like Leads and Sales:

Target ROAS (Return On Ad Spend)
Target CPA (Cost Per Acquisition)
Maximize Conversions
Enhanced CPC

Bidding strategies that drive and optimize for Clicks:

Maximize Clicks
Manual CPC

Bidding strategies that drive and optimize for views and engagement:

Maximum CPV
Cost Per Engagement

Bidding strategies that drive and optimize for Impressions:

Target Impression Share
Target Search Page Location
Target Outranking Share
Viewable CPM (vCPM)
Target CPM

Portfolio bid strategies - Portfolio bid strategies let you automatically set bids for multiple campaigns. Create a portfolio bid strategy, or see the performance of an existing bid strategy.

How do I change the bid strategy on Google ads? You can change the bid strategy through campaign settings, or you can use portfolio bidding strategies and apply them to your campaign.

What are automatic bidding strategies? Automatic bidding strategies allow you to create your campaign, create your ad groups, target keywords, and create advertisements without worrying about bidding on them. Google Ads will automatically optimize your bids with certain bid strategies, sometimes referred to as Smart Bidding strategies or Automated Bidding Strategies. Some of these include Target ROAS, Target CPA, Maximize Conversions, Maximize Clicks, and more.

What are the automated optimization strategies available on AdWords? The best way to automate your campaign is to set-up your targeting, multiple ads per ad group, and use an automated bidding strategy.

Published: Tuesday, August 11, 2020 5:54 PM
Category: Surfside PPC

44 Views

Related Videos

7 Google Ads Automated Bidding Strategies Explained

by Best Webhosting Added 1 year ago 11 Views / 0 Likes

Google Ads offers a variety of automated bidding strategies to help advertisers optimize their ad performance. In this video, I will go over each Google Ads automated bid strategy, core benefits, and when to use each one. For most of the automated bidding strategies (maximize conversions, maximize conversion value, target cpa, target roas, and enhanced cpc) you will need to have conversion tracking set-up in your Google Ads account. Automated Bidding
Google AdWords Smart Bidding - The Google Ads Bid Strategies You Need To Use in 2018

by Best Webhosting Added 3 years ago 47 Views / 0 Likes

Discover the best Google AdWords Bidding Strategies specifically related to Google Ads Smart Bidding. Our Google AdWords Bidding Tutorial will give you tips, strategies, and ideas for the process. Google Ads Smart Bidding: https://surfsideppc.com/google-ads-smart-bidding/ We explain Google AdWords Smart Bidding below so that you can use it for your campaign. There are several different automated bidding strategies you can use for your campaigns. Any G
Google Ads Costs Budgets and Bids Explained - How Much Does Google Ads Cost?

by Best Webhosting Added 3 years ago 43 Views / 0 Likes

How much does Google Ads cost? We cover Google Ads costs, budgeting, and how bids impact how you are charged in your Google Ads account. When you are curious about how much you will have to spend to get your ads on Google, this is the perfect video for you. We don't go through all of the bid strategies in detail or the Google Ads payment methods in detail in this video, but you can find more information below. When it comes to Google AdWords costs, we
Google Ads Responsive Search Ads - New Google AdWords Ad Format Explained

by Best Webhosting Added 3 years ago 48 Views / 0 Likes

Google Ads released responsive search ads in beta in August, 2018. We explain this new Google AdWords responsive search ads ad format. The new responsive search ads format will allow you create text ads with more headlines, more descriptions, and more combinations so Google Ads can automatically test and optimize. They will come up with the most effective combinations of ads for each individual keyword. When you can adapt each search ad to your custom
How Does Google Make Money? Google Business Model Explained

by Best Webhosting Added 4 years ago 75 Views / 0 Likes

Today I want to walk you through how Google makes their money. In other words, I'm going to explain Google's business model. RESOURCES & LINKS: ____________________________________________ Rank #1 on Google Using 7 Free SEO Tools [video]: https://youtu.be/snqHKBYfkQw The Best Alternative to Google Ads (My #1 Growth Hack) [video]: https://youtu.be/5lW635Uo7dw ____________________________________________ Did you know that Google's parent company, Alphab
11 Awesome Google Ads Strategies

by Best Webhosting Added 3 years ago 35 Views / 0 Likes

Check out 11 Google Ads strategies. We cover some of the top google adwords strategies, best practices, tips, and tricks for you to get the most out of your google ads budget. You can learn the Google Ads best practices for beginners in 2020 and beyond. It can be really difficult to get started, so you can real our video description below and see some of our helpful videos so you can learn as much as possible. Google Ads Strategies Surfside PPC Articl
How Google Ads Works - Google Ads Explained in 10 Minutes

by Best Webhosting Added 3 years ago 44 Views / 0 Likes

How does Google Ads Work? When it comes to understanding Google Ads and learning how Google AdWords works, you need to see the process that Google goes through when choosing their advertisements. People are constantly searching for stores, products, services, and information in the Google search engine. The way Google monetizes their search engine is by showing advertisements, which can consist of Search Ads and Shopping Ads depending on the keywords
12 Google Display Ads Best Practices and Strategies

by Best Webhosting Added 1 year ago 11 Views / 0 Likes

Discover 12 of the best Google Display Advertising strategies and best practices. If you are running ads on the Google Display Network, you need the absolute best tips, hacks, tricks, strategies, and best practices. In this video, I will show you everything you need to know about Google Display Ads. Video Tutorials by Surfside PPC: Google Ads Conversion Tracking: https://www.youtube.com/watch?v=1S38D-JW6nU&t=221s Google Responsive Display Ads: https:/
11 Awesome Google Display Ads Strategies

by Best Webhosting Added 3 years ago 32 Views / 0 Likes

Check out our video where we cover 11 Google Display Network Advertising strategies for 2020 and beyond. We help you learn some Google Display Ads best practices for targeting, creating ads, creating Google Ads Display Advertising campaigns, conversion tracking, monitoring your campaigns using Google Analytics, testing landing pages, using automated smart bidding strategies, using the Display Planner, and more. You can find some helpful URLs below to
5 SEO Strategies for Your Website to Rank on Google | The Journey

by Best Webhosting Added 1 year ago 17 Views / 0 Likes

Want to know how to stand out on Google? Many small business owners think it’s as simple as having a well-written ad. It’s not. Check out more The Journey content at https://bit.ly/GDTheJourney. ✅ Read about it on our blog ➜ https://bit.ly/3OfdlkBGoDaddy ⏰TIMESTAMPS⏰ 00:00 – Introduction 00:46 – Fast load time 01:18 – Useful and original content 02:40 – Keyword strategy 03:10 – Have a mobile-responsive design 04:08 – Have a secure website 04:58 – Wrap
6 Strategies For Writing Compelling Google Ads Ad Copy

by Best Webhosting Added 3 years ago 52 Views / 0 Likes

Check out our Google Ads Ad Copy video where we cover how to write great ad copy. Google AdWords Ad Copy and creating advertisements can be a very difficult process, so we try to make it simple with our 6 strategies, tips, and best practices. We show some Google Text Ads examples for Google Search Ads, specifically related to certain searches and how well they focus on the actual problem that the customer is presenting. Our AdWords ad copy guidelines
Google Ads Bidding Strategies Guide & Best Practices 2022

by Best Webhosting Added 1 year ago 21 Views / 0 Likes

Learn more about each Google Ads Bid Strategy (AdWords) including Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS, Maximize Clicks, Manual CPC, Enhanced CPC, and more. I go over each type of bid strategy and when you would want to use them. My best practice is to set up conversion tracking so you can take advantage of Smart Bidding strategies in Google Ads that focus on driving more conversions and more conversion value for yo