Google AdWords Display Planner Tutorial 2017-2018 - Best Google Display Network Tutorial - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch Surfside PPC Video: Google AdWords Display Planner Tutorial 2017-2018 - Best Google Display Network Tutorial.
Check out our Google Display Planner Tutorial that is updated for 2017 and 2018. Our Google Display Network tutorial will help you create great ads and use the Display Planner tool to select the best placements, websites, apps, interests, keywords, topics, demographics, and remarketing.

Our goal is to teach you exactly how to use the Google Display Planner so you can find the right targeting for your display ads. We begin by going through searching for targeting that relates to your product or service. All you have to do is enter several keywords and relevant topics into the search bar and the Display Planner will help show you the most relevant targeting. In addition, you can enter your landing page URL to find targeting that would work best for driving Google Display Network traffic to your landing page. You can adjust your bidding between Cost-Per-Click (CPC) and Viewable Cost Per Thousand Impressions (vCPM). In addition, you have the choice for where to target your advertisements between countries, cities, states, Nielsen DMA Regions, postal codes, and congressional districts. You can also use radius targeting to reach a small area around your business or 60 miles around an airport.

In our example, we pretend we are selling a new Golf Club on the Google Display Network. After our search, we are able to see the total Network Inventory for our selected targeting both weekly and monthly. You can also see the number of Unique Cookies and Unique Available Ad Impressions for an unlimited budget. You want to then narrow down the targeting to find the right Placements, Interests, Keywords, Topics, and Demographics that work for you. For placements, we added some websites and videos but it did not give us any relevant mobile apps for our targeting. Mobile apps are great on the Google Display Network if you are trying to advertise your own Mobile app.

When you are targeting websites on the Google Display Network, they will show you every single type of ad format they accept. Some of the popular sizes include 300x250, 320x50, 300x50, 160x600, 728x90, and 300x600. There are about 20 different sized ad units along with responsive ads you can create as well.

When you are targeting videos and channels on the Google Display Network, you can usually target every video a website has published on their website and every video they have published on their YouTube channel, which gives you plenty of ad impression opportunities. Your display advertisement will overlay on a YouTube video or on the video on the website. In addition, ads will sometimes show up alongside the video. Therefore, if you get your targeting right then you can easily have a highly relevant ad that someone can see while watching a related video.

When you are targeting Keywords, they are contextually based. That means that the Google Display Network matches certain keywords to specific pages and websites that they think are related. It is not the same as the Search Network where people are actually typing Keywords in. Instead, the Keywords are matched to Web Pages. It is not perfect but it is a great way to reach people.

When you are targeting Interests, you can choose between Google Affinity Interests and Google In-Market Interests. Affinity Interests are broad groups of people who show they have Interests in certain categories. In-Market Interests are people who have shown they are ready to buy certain products. The best way to think about it is someone who Golfs year round and follows the PGA Tour will always be in the Affinity Audience for Golf, and once they start searching to buy new Golf Clubs they will be in the In-Market Audiences. The Affinity Audience will show Interest but the In-Market audience is generally ready to buy.

You can also target specific demographics like age, gender, and parental status on the Google Display Network. I like to use these as 'Target and Bid' layered strategies on top of other targeting. For example, I can target everyone who is a male between 35-64 who is in the In-Market Golf Audience.

The last targeting option you have besides Remarketing is Topic targeting. We don't go through that much in the video because I never see good results using Topic targeting.

Once you download your Google Display Network Plan, you can upload the CSV file directly into Google AdWords Editor. You can also upload it into the Display Planner to find Network Inventory, Available Ad Impressions, Available Cookies, and Accurate Forecasts based on your bids and budgets. You might want to Forecast your Google Display Network campaign before you start it and we go over Forecasting and all sorts of research in the video.

Thank you for joining us for our Google AdWords Display Planner Tutorial for 2017 and 2018. It's great for beginners to learn how to target their Google Display Ads.

Published: Monday, August 10, 2020 1:44 PM
Category: Surfside PPC

56 Views

Related Videos

Google Display Network Ads Tutorial 2017-2018 - New Interface Google Display Advertising Tutorial

by Best Webhosting Added 3 years ago 53 Views / 0 Likes

Check out our Google Display Network tutorial updated for 2018. We cover how to set-up Google AdWords display advertising campaigns on the Google Display Network (GDN). Discover how Google Display Ads can work for you with the different targeting available through Google AdWords. You might need some help with Google Display targeting so we have some more tutorials and how-to videos to help you out. The Google Display Network can be complicated and set
Google Remarketing Tutorial For Beginners 2017-2018 - Google AdWords Display Remarketing Tutorial

by Best Webhosting Added 3 years ago 48 Views / 0 Likes

Check out our basic Google Remarketing Tutorial for beginners updated for 2017-2018. Google AdWords Remarketing on the Google Display Network doesn't have to be complicated. Our Google Remarketing Tutorial will guide you through the step-by-step process you need from creating audiences to targeting them with display advertising. First, you will need a website, Google Analytics account, and Google AdWords account. Once you have Google Analytics install
Where is the Google Display Planner? How to Plan Google Display Network Ads in 2022

by Best Webhosting Added 1 year ago 21 Views / 0 Likes

If you used Google AdWords before they updated the interface, you know they had a Google Display Planner tool. The Display Planner tool allowed you to enter a keyword and find contextual display & video keywords, relevant interest audiences, websites, placements, and more. You could find where exactly to run your advertisements while you built a large list of Placements and other targeting for your campaign. However, Google Ads removed the Google Disp
Google Display Ads Tutorial 2022 - How to Create Google Display Network Advertising Campaigns

by Best Webhosting Added 1 year ago 29 Views / 0 Likes

Check out our video about Google Display Ads so you can create a Google Display Network Ads campaign. You can reach people as they browse their favorite websites and apps. With responsive display ads and audience targeting, you can reach the right customers at the right time with a message that will drive conversions for your business. You can use your advertisements to reach people as they browse websites online, watch YouTube videos, check their Gma
Google Display Ads Tutorial for Beginners in 25 Minutes - How To Create Google Display Network Ads

by Best Webhosting Added 3 years ago 57 Views / 0 Likes

Check out my quick Google Display Ads tutorial. You can learn how to create Google Display Network campaigns with ease. It can be difficult to figure out Google Display Advertising when you get started, so this is a great starting point for beginners. I will show you how to create your Google Ads account, set-up billing, link your Google Ads and Google Analytics accounts, and set-up conversion tracking. It is vital to set-up conversion tracking so you
Google Display Ads Tutorial - Create Google Display Network Advertising Campaigns

by Best Webhosting Added 3 years ago 55 Views / 0 Likes

Check out our Google Display Ads Tutorial for 2019. We cover everything you need to know about Google Display Advertising so you can get started with creating your first campaign and doing it successfully. It can be difficult to get started with Google Display Ads and Google Ads in general, but our tutorial and guide will give you all the tips, strategies, and information you need to create a campaign, set-up conversion tracking, and get started on th
New Google Display Planner Tool - How To Use The New Google AdWords Display Planner

by Best Webhosting Added 3 years ago 37 Views / 0 Likes

Discover the New Google Display Planner Tool 2018. You can Learn Where To Find The Google Display Planner and How To Use The New Google AdWords Display Planner within the new Google AdWords interface. Google Display Network Article: https://surfsideppc.com/what-is-the-google-adwords-display-planner/ The Google Display Planner tool is now right within Google AdWords display campaigns. When you are creating a new campaign, you need to pick your targetin
Google Display Ads Tutorial 2020 Step-By-Step - Create Google Display Network Ads Campaigns

by Best Webhosting Added 3 years ago 53 Views / 0 Likes

Check out our Google Display Ads Tutorial for 2020. I show how to create Google Display Network Advertising Campaigns and how to develop your Google Display Ads strategy to drive more leads, sales, and conversions for your business. Google Display Ads can be very difficult and there are a lot of different strategies and targeting options you can utilize. Some of the options include Remarketing, In-Market Audiences, Custom Intent Audiences, Affinity Au
Google Responsive Display Ads Tutorial - Google Display Network Responsive Ads Best Practices

by Best Webhosting Added 3 years ago 45 Views / 0 Likes

Check out our Google Responsive Display Ads tutorial updated for 2019. We cover Google AdWords Display Network Responsive Ads examples, strategies, and best practices. Responsive Google Display Network Ads have become the default display ad that now runs on the Google Display Network (GDN). Google Display Network Targeting Options: https://www.youtube.com/watch?v=_jiYeW6ceRo Google Display Advertising Tutorial: https://www.youtube.com/watch?v=CRTlNFPQ
Google Display Network Ads Examples - Google Display Advertising Ad Types and Specs Explained

by Best Webhosting Added 3 years ago 58 Views / 0 Likes

Check out our Google Display Network Ads Examples and get all of the Google Display Ads Explained to you. Our Google Display Ads Tutorial is updated for 2018 and relevant for 2017 as well. If you need Google Display image ads tips or you want to learn more about responsive ads on the Display Network, this video tutorial is perfect. If you are advanced and understand all of the ad types on the Google Display Network, this video might not be as useful f
Google Display Ads Strategy 2020 - How To Run & Manage Google Display Network Campaigns

by Best Webhosting Added 3 years ago 59 Views / 0 Likes

Your Google Display Network Ads strategy is vital for success. You need a strategy when creating campaigns, testing your budget, testing bid strategies, and testing targeting. There are a lot of different ways to construct your Google Display Ads campaign, organize your Ad Groups, set your audience targeting, set your content targeting, and even utilize Remarketing. In this video, I will show you how I go about creating my Google Display Ads Strategy
Google AdWords Keyword Tool Tutorial 2018 - Google AdWords Keyword Planner

by Best Webhosting Added 3 years ago 53 Views / 0 Likes

Discover our 2017-2018 Google AdWords Keyword Tool Tutorial also known as the Keyword Planner. In order to do PPC and SEO Keyword Research, the Keyword Tool is a tremendous option to use. Not only can you search for new keywords but you can also see important information like Average Monthly Searches, Google AdWords competition, your search ad impression share, and suggested bids for AdWords. Google Keyword Planner Surfside PPC Article: https://surfsi