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Watch Template Monster Video: 7 Step Youtube Marketing Strategy.
Read a full article here:
https://www.templatemonster.com/blog/promote-business-on-youtube/

7-Step YouTube Marketing Strategy

1. Create and Customize Your YouTube Channel

- Use the name of your business or product as a channel name unless you are promoting your brand as a sole entrepreneur.
- Customize the background banner and icon. You need high-resolution images that resonate with your brand. For a business channel, you can use the company’s logo as an icon.
- Go to the “About” section and write a channel description.
Include links to your company website and social media accounts.
- Share your posting schedule to let your viewers know when to expect new videos.

2. Make a Trailer

- A good trailer will be short (1-2 minutes) and informative. Assume that the viewers don’t know anything about you and your business.
- How can you hook them in during the first 5 seconds? The principle “show, don’t tell” works best here.

3. Add Videos and Make Playlists

- Make your intros short and deliver value right away.
- Use end screens in the last seconds of your clips. They will encourage viewers to continue browsing your content.
- Choose a good camera and make high-quality audio.
- Plan your clips before filming them. Total improvisation seldom looks convincing.
- End your videos with calls to subscribe to your channel. Point to your other videos or playlists.
- Create a large and compelling thumbnail!
- Organise your videos into playlists.

4. Research Keywords and Optimise Your Channel

- Start with researching relevant keyword combinations on YouTube. - Enter the first keyword that is most relevant to your niche and examine the suggested results.
- Add letters from A to Z after the keyword to see what results pop up. Write down the combinations that your find optimal.
- Use Tags for YouTube, Google AdWords, and Google Trends to retrieve YouTube search queries with specific keywords.

Use them wisely across your channel:
- First, add keywords to the channel description in the “About” section.
- Use relevant keywords in every video title.
- Write video descriptions to give a brief overview of each clip.
- Create transcripts for your videos and ensure that the keywords you are using are voiced in the videos.
- Don’t forget to use keywords when naming your playlists!

5. Integrate Your YouTube Channel With Social Media

- Post your videos on different social networks.
- Find out which hashtags that are trending in your niche and use them when publishing your videos on social media.
- Encourage all viewers and influencers (by contacting the personally) to share your videos on social media.
- Make sure that ALL your video descriptions contain links to your social media accounts.

6. Use Paid Advertising

Advertised videos get on average five times more views. Use AdWords for paid advertising of your videos.

7. Engage Your Viewers and Network with Other Youtubers

- Actively encourage viewers to subscribe and leave comments.
- Respond to ALL comments on your videos. Even the negative ones.
- Ask your subscribers for suggestions about new videos.
- Arrange a Q&A session on Twitter or Google Hangouts.
- Partner with other brands and influencers. YouTube is an excellent venue for collaborative marketing.
- Leave comments under videos of other channels.
- Use annotation to make your video content more interactive.
- Be friendly.

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Published: Monday, September 2, 2019 2:00 PM
Category: Template Monster

98 Views

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