Why Gen Z Employees Will Be a Critical Part of the Workforce - Best Webhosting

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Remember when it was all the rage to hate on millennials in the workforce? Yeah, that ship has sailed. Millennials are now in the 20- to 30-something age bracket and make up half of working Americans.

It’s safe to say there’s no need to debate the merits of hiring millennials or not anymore. They’re here. The discussion has now shifted to the next generation of employees: Gen Z.

So what defines Generation Z?
Generation Z refers to the generation that was born between the mid to late ’90s to 2010s, generational cutoff points aren’t an exact science, and they’re the most educated generation to join the workforce. Many recall the great recession of 2008, even though they were children at the time. These forces have had and continue to have a significant impact on this generation.

Here are a few things that make Gen Z employees an incredible asset to any business:

Gen Z is tech-savvy
No generation has been as empowered as Gen Z is, as the only generation made up entirely of digital natives. They grew up learning online etiquette in the same way that previous generations learned table manners. They’ve seen the social mistakes previous generations have made — like sharing controversial content online — and the ensuing damage control. As a result, they’re highly critical of what is presented to them online.

Reboot your online presence
If your company’s online presence leaves a lot to be desired, this can turn Gen Zers away. Consider diversifying the channels you use to source, post ads, and share employer branding content.

Don’t feel pressured to adopt memes, slang, and edgy references to catch this generation’s attention. For one thing, it’s not worth the risk of seeming cringey or out-of-touch. Just because you’re trying to appeal to them doesn’t mean you have to try to be like them. If you’re authentic, you will stand apart because authenticity resonates with Gen Z.

Gen Z is open-minded
As a general rule, this is a generation that’s known for being deeply invested in diversity and inclusivity. They are invested in working for diverse companies that provide fair and equal pay and promotion opportunities. Gen Z also cares about ethical consumption, and they often avoid brands that are involved in scandals or that refuse to take a stand on important issues. Actions speak louder than words, so companies must demonstrate their commitment to a broader set of societal challenges.

While salary can be the most important factor in deciding on a job, Generation Z values salary differently than every other generation. If given the choice of accepting a better-paying but “boring” job versus work that was more impactful/rewarding but didn’t pay as well, Gen Z was fairly evenly split over the choice.

What this means for you: Be real, be honest, and be present
Even if the role in question won’t change the world, emphasizing things like company-sponsored volunteer opportunities and a commitment to transparency and pay equity can make your company stand out. Again, authenticity is key here, so if your company is working on improving but not fully there yet, highlighting these efforts can be very impactful.

Being open and honest about where you need to improve and how you’re going about doing it can also be far more compelling than talking solely about what you’re doing right. Focus on having real and honest conversations and your employees, regardless of generation, will do the same with your company.

Hit refresh on your company’s culture
“Cool” office perks like ping pong tables and nap pods were all the rage for a few years.
However, flashy perks mean nothing to Gen Z if a company isn't catering to their basic needs.

What this means for you: Emphasize job security and growth opportunities
Companies will have to get “real” about compensation. This includes things like a 401K program, student loan repayment, or other initiatives aimed at helping employees get a firm handle on their finances.

Flexible working is a must, with the option to work remotely is a major plus point for Gen Z employees. The rise of “digital nomads” is a reflection of Gen Zers choosing alternative modes of working. Creating such advantages will help lessen turnover, ensure employee engagement, and ultimately result in workers who strive to reach their full potential.

Companies seeking to be an employer of choice must leverage the collaborative revolution taking place and provide the technology, tools, and processes that facilitate and encourage it.

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Published: Thursday, December 3, 2020 12:56 PM
Category: WebHosting GoDaddy

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