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10 Instagram Stories Ideas to Gain Followers

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•TIMESTAMPS•
00:42 – Behind the scenes
02:18 – Showcase some fun events
02:47 – Show the production process
03:47 – Sneak peeks
04:48 – Ask a question
05:11 – Poll the people
05:24 – Leverage your employees
06:13 – Feature your followers
07:25 – Cross-promote
08:06 – Experiment!

Instagram has evolved into a platform dominated by polished, curated content. Perfectly arranged pictures, meticulously selected filters — the works. Now, with Instagram Stories, you can share less-polished, behind-the-scenes, real-life content that tells a compelling story while engaging with your followers.

This is the perfect avenue for creating genuine content while fostering relationships with your followers. If you’re already using Instagram to promote your brand in the digital world, you should definitely be incorporating the use of Instagram Stories.

Here are 10 Instagram Stories ideas to engage your company’s fans:

1) Behind the scenes
Document your day-to-day things, people you interact with, things you see, what you had for breakfast. People love the inside scoop.

2) Showcase fun events
If you’re at a local festival or market, showing people what your booth looks like, what items you’re selling, and what the rest of the festival entails might prompt followers in the area to visit, and can let followers who can’t attend feel like they’re a part of your day.

3) The production process
The amount of time and effort that goes into doing what you do is what makes your business successful, highlight that!

4) Give sneak peeks of new items
Posting about new products/services is a must if you want to engage your fans

5) Ask a question
To keep things focused, you can engage your follower base by letting them ask questions about a specific topic. However, not everything has to be business-related.

6) Poll the people
Using polls on your Instagram Stories is a great way to increase engagement and gain valuable insight into what your followers are interested in.

7) Leverage your employees
Try a series where one of your employees takes over your Instagram account for the day and updates your followers on their job duties.

8) Feature your followers.
Featuring your followers is one of the best ways to engage your company’s fans. Don’t feature followers without their permission. Even if someone tags your company in a photo, make sure to send a quick comment or message asking if that person minds if you share their photo on your retail brand’s Instagram account.

9) Cross-promote
Did you just post a new YouTube or TikTok video? Posting a short clip enables your followers to feel more connected to your content.

10) Experiment freely.
Instagram Stories are a bit more “forgiving” than regular Instagram posts — partially because your Story will disappear after 24 hours. Instagram Stories gives you the freedom to post spur of the moment instances and lets your followers see a more human perspective of your brand.

A few things to keep in mind:

Make sure your account is public
This goes without saying, but a private account means that only your Instagram friends can view your Stories.

Think about your Story beforehand
The last thing you want is a stale Story with no call to action.

Take video and photos vertically
Normally, this is the cardinal sin of online video. Since people view Instagram while holding their phone vertically, make sure you frame your images and photos in portrait orientation to make it easy for your followers.

Be consistent
Yes, IG stories are for in the moment, moments. However, you can save up content to have a more curated/cohesive story.

When it comes to engaging your fans through Instagram Stories, experiment with ideas you’ve been considering and know that you have the freedom to post spur of the moment instances and allow your followers to see a more human perspective behind your brand.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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