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Content Creator Exit Strategy: 5 Steps to Selling Your Business | Business Insights

Watch WebHosting GoDaddy Video: Content Creator Exit Strategy: 5 Steps to Selling Your Business | Business Insights.
Are you prepared to sell your business as a content creator? Joe Pulizzi shares five steps to exit planning for a successful future. View more News & Trends videos: https://bit.ly/biznewsandtrends

Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:00 Who is Joe Pulizzi?
0:35 The importance of exit planning
0:52 Setting a goal for selling your business
1:24 Identifying potential buyers
1:53 Reaching out to potential buyers
3:00 Creating a memorandum
3:45 Closing the sale

The majority of today’s content creators don’t have an exit strategy. That’s why content expert Joe Pulizzi provides solutions to help you proactively prepare for selling your business. Because the reality is, most influencers today aren’t going to be a content creator forever — so selling the brand one day is inevitable. But waiting until you get an offer isn’t the best time to start exit planning — the best time is now. Setting strategic, audacious goals that are financially feasible for your family will take time, but worth pursuing to ensure you have a solid memorandum report that will attract the right buyers and seal the deal. The biggest mistake content creators make is rushing the process and letting potential buyers know you’re planning to sell too early. Joe recommends establishing relationships and partnership opportunities with them first that will help move the needle when you’re ready to give them an offer down the road. The bottom line is if you want to be a content creator and eventually sell your online brand, it’s crucial to take all the necessary steps to be proactive (rather than reactive) about exit planning and ensure you sell on your terms, not on someone else's.

Learn more about Joe Pulizzi:
https://www.joepulizzi.com
https://twitter.com/joepulizzi
https://www.linkedin.com/in/joepulizzi
https://www.thetilt.com
Learn more about GoDaddy:
https://www.godaddy.com
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy
https://www.twitter.com/godaddy

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#ExitStrategy #ExitPlanning #ContentCreator #ContentCreators #GoDaddy #BusinessInsights #JoePulizzi

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