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Happy New Year — 2020 is underway! It’s the time for consumers and businesses alike to start making New Year’s resolutions. If you haven’t had the chance to pin down any business resolutions yet, here’s an idea: Give your social media an upgrade to drive more results this year.

It’s time for consumers and businesses alike to start making plans for the new year. If you haven’t had the chance to pin down any business goals yet, it’s not too late. Get motivated to crush your content marketing strategy with our top five 2020 business plans for small, local businesses this year. Are you ready to learn more about how to tackle these five winning business plans for 2020?

1. Refresh your social media
Your potential customers are using social media in their everyday lives. They connect with friends and family, share their experiences, and shop and browse for engaging brands and businesses online.

The new year is a perfect time to refresh your pages to attract new customers. Think about what you can post that will prompt your followers to pay your business a visit in early 2020 and all year long!

2. Renovate your website
Think of your website as your virtual storefront. At your business, you probably change your featured products as your inventory changes. You might feature new menu items or update your window signage with each new season. In the same way, you’ll want to update your website so it stays fresh and draws in both new and loyal customers.

You’ll also want to make sure that your website is mobile-friendly. You don’t want to miss out on the opportunity to wow your customers with everything your business has to offer. Make sure you have a responsive website that allows your customers to view your products, book your services, or easily get in contact with you.

3. Reconnect with loyal customers through email marketing
If you’re not taking advantage of email marketing for your business, this year is the time to start! Make it a goal to start collecting email addresses this year by adding a widget to your website, posting prompts on social media, or setting up a clipboard next to your cash register so you can keep in touch with your new and loyal customers in a personalized way.

Email marketing campaigns are measurable, cost-effective and targeted. Email marketing is a great way to reach the people who already love your business and who have opted in to receive communication from you. Increase brand awareness this year by staying at the top of your customers’ minds (and inboxes).

4. Remember your neighbors
Keep in mind that other small businesses in your community can be huge resources for you — and vice versa. Whether you choose to connect with an owner across the street or across town, there are tons of ways to boost your business by collaborating with other small businesses.

Participating in a local event not only helps you drive interest from your partner business’s customer base, but also allows you to amplify your efforts by adding together budgets, offers and promotional efforts around one common event. Even swapping business cards with a neighboring establishment to display at your register is a great way to maximize a partner business’s customer base.

5. Save time with a content calendar
While it’s important to create goals and set business resolutions in the new year, it’s equally important to make personal goals. Take a step back and consider how you can create more breathing room for yourself this year when it comes to planning your online marketing strategies. Even making one process or procedure more efficient can help save time.

Printing out a paper calendar can help you visualize how your content plan will look. You can then schedule your content using programs like Tweetdeck or Hootsuite, Facebook’s scheduling function or Instagram’s drafts function so you can post at your convenience. You’ll be amazed how much an extra 30 minutes a day can reinvigorate you and help get you ahead this year!

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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Published: Wednesday, January 29, 2020 8:50 PM
Category: WebHosting GoDaddy

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