Add a Beautiful Social Site to Your Instagram Link in Bio | The Journey - Best Webhosting

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Watch WebHosting GoDaddy Video: Add a Beautiful Social Site to Your Instagram Link in Bio | The Journey.
Most everyday entrepreneurs would agree that social media platforms like Instagram, Facebook, Twitter and TikTok are the biggest drivers of traffic to their website or online shop. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/3MlKmvbGoDaddy

In terms of the traditional sales funnel, social platforms are fantastic for growing brand awareness, but when it’s time to move customers towards consideration and conversion (i.e. making the sale), you’ll need to lead them to your site, shop, catalogue, look-book, menu, or gallery.

Why a Social Site, and not a Website?
A simple, mobile-friendly home page with all your most important links in one place essentially functions in the same way as a website: a junction of all the different avenues that make up your online presence. But it’s much simpler.

How to create a dedicated social site
Sites like @Linktr.ee, Later, and Lnk.Bio are all examples of services that will do all the heavy lifting for you. Some are free but also have the option to pay for premium features.

GoDaddy has also introduced Social Site, free to all existing customers. You’ll find Social Site in the GoDaddy Studio app on iOS and Android. Within minutes, you can design and publish a beautiful mobile homepage for your brand, making your link in bio a one-stop destination for all your most important product, profiles, news, and content. https://www.youtube.com/watch?v=ZHKLJ9_nPJg&t=82s

However, if you’re using something like WordPress for your website, you can actually create a dedicated Social Site with your brand’s domain name.

What information should be on my Social Site?
Some links will be evergreen, like the link to your actual website or other social media accounts. But your Social Site is also a space to promote current events in your world: your latest video on YouTube, or newest blog post, a limited-time offer on a product, a new drop, or your recent interview on a podcast.

We’d suggest keeping the most relevant and important links up at the top of your list, where the human eye will invariably land first. Try using clear calls-to-action (CTAs) for your links, enticing customers to click through.

Streamlining your sales funnel this way will reduce customer drop-off rates, preventing them from getting lost or distracted somewhere between the Instagram post and the Shopping Cart.

It only takes minutes to modify or re-order these links whenever something new happens. Because it’s so easy to design and redesign, consider updating the background or colors from time to time too — perhaps in line with the seasonal marketing calendar, or any campaigns you’re running.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

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Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

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