Amazon PPC Tutorial and Complete Campaign Manager Sponsored Products Walkthrough - Best Webhosting

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Watch E-commerce Travis Marziani Video: Amazon PPC Tutorial and Complete Campaign Manager Sponsored Products Walkthrough.
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In this video I'm going to show you a complete walkthrough tutorial of Amazon sponsored products that's Amazon's PPC platform. It's if you go to advertising campaign manager that's how you get there but we're going to go over five different campaigns that you need to be running including some tips and tricks throughout. This tutorial we're going to show you a bunch of different secrets that I've found out so the five different campaigns that you need to be running are:
1. Automatic Campaign
2. Competitor’s Product
3. Specific Product
4. Generic Product
5. Related Product
So the good thing about this video is I'm going to show you how to do all those in detail so the first thing you're going to do when you’re setting up your Amazon PPC is go to advertising and campaign manager and obviously I'm in my Amazon seller central to start so this is the page that you'll get if you've never set it up so the first one we're going to do is the automatic campaign so I'm going to call it performance nut butter automatic and I’ll set the daily budget to ten dollars I think that's usually pretty good and we’ll select automatic targeting here so continue to the next step I'll just call this performance nut butter pouches and I’ll select this product and you can end I only have two products to select from I’m going to select that one and the default bid is dollar three now you can change this later but I'm just going to keep it there that seems to be fair enough for me that's the suggested bid success who’s that easy to set up now I don’t recommend just ending there but if you wanted to you could in there and what this does is it automatically lets Amazon try to figure out it'll read your product and let me show you what my product looks like it'll read your product read the description and try to figure out what search terms people are most likely to buy it for and show it to that so it's a nut butter product it's a macadamia coconut cashew blended nut butter so Amazon can read that Amazon can see the title and can see that OH people that are interested in this product might buy it by searching for macadamia nut butter or a coconut nut butter or keto snack so it'll automatically do that now one little tip let me show you is you can add in negative keywords so if we click here click on negative keywords and right now I'm not going to add too many just because actually you know what I'll probably add the negative keyword almond because it doesn't have any almonds in it and peanut because it doesn’t have any peanuts in it now I might in the future change this and I might run specific ads or I do still show it to people that are searching for almond butter or peanut butter but for now I'm going to add these as some negative keywords so the next thing I will do and is go in and I'll show you that's the first campaign if you do that you’ve already set up your first campaign the next thing we're going to look at is a competitor product so if I go into here and I go into just type in nut butter I could search here and try to figure out which of these nut butters is the most similar to my product and to be honest these are all in jars so they're a little bit different the one that I think is the most similar is this one down here Justin’s nut butter and what I can do islet's just take that Justin's create a let's go to all sponsored products campaign so I'd create a new campaigns I’m back here we're going to create a new campaign and let's call it Justin's nut butter set the same daily budget but this time instead of doing automatic targeting we're going to do manual targeting continue to

Automatic Campaign
Competitor Product
Specific Product Search Term
Generic Product Search Term
Related Products
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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