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How to Generate Returning Sales on Your eCommerce Store | The Journey

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Happy customers are the key to a successful business. And if you want to keep yours happy, then you’ll need to implement a few customer loyalty program ideas that keep them coming back for more. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅Read about it on our blog ➜ http://bit.ly/2RCqFb1GoDaddy

0:13 How to generate returning sales on your ecommerce store
1:20 Embrace open communication
2:37 Provide stellar customer service
4:16 Loyalty or rewards programs
5:09 Create social media campaigns
7:21 Offer coupons and discounts

Don’t get us wrong: Providing quality customer service and products they can’t live without is important, too. But one sure way to delight customers is to offer perks for buying from you and not your competitors.

Embrace open, authentic communication
Keep the lines of communication open and respond promptly. If that means hiring a virtual assistant to answer the phone, consider it. Use your unique voice to provide a window into how your business is operating.
If possible, create a separate page on your website dedicated to your processes. Make that page and your contact information front and center on your homepage to enable quick and easy lines of communication. Link to this page in all your communications. Encourage your customers’ feedback so that you know what you can do to be there for them. Implement processes to cater to these needs as they evolve.

Provide stellar customer service
Knowing your market as you do, anticipate any issues that may arise because of the extraordinary circumstances we find ourselves in. Be proactive and provide customer solutions to respond to these pressure points.

Offer a loyalty or rewards program
Customer loyalty programs are successful because they do one thing you really need to do right now: strengthen the bond between your business and your customer.
Loyalty programs are easy to set up, either through third-party apps or with WordPress and WooCommerce, extensions that handle all the details for you.

Create engaging social media campaigns
Social media is perhaps the best way to highlight your efforts and interact with your customer base. By sharing user-generated content and responding to comments, you can help build an engaged, loyal following.

Offer coupons and discounts
Coupons or discounts are a good way to get people to try your service or product, but again your end goal is to keep them coming back.
Beyond the impeccable customer service and quality items you offer, give customers a financial incentive to continue using your services.

Unless absolutely necessary, try not to over-automate every step of the marketing funnel. It’s the human-to-human connection that will help build long-term relationships and loyalty.
To generate returning sales, all you really have to do is just remain focused on the human beings on the other side of the transaction.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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