How to Use Custom Audiences and Audience Insights - Best Webhosting

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Watch E-commerce Travis Marziani Video: How to Use Custom Audiences and Audience Insights.
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In this video, I am going to talk about audiences, how to create an audience and also audience insights. Basically, I am going to show you how to create an audience and there are several different ways you can do that. Then, I am going to show you how powerful audience insights are when you are looking for a future particular target and you are looking for what makes people similar. For instance, one thing I am about to do is I am going to upload my customer list and then I am going to look at audience insights.
So, I already have a customer list from a little while ago, but I am going to do a fresh one. Normally you would not have to do that. You could just add to the existing list. But, for the purposes of this video, I am going to create a new one. So, I am going to create a new Custom Audience. Then create a new Custom File. Choose a File or Copy and Paste This Data and choose Email. Go to a File and - Actually, check Copy. It is pretty big so I am going to Copy and Paste. So, here are my files. I am not going to share too much. I need to go to another screen for the purposes of this. What I am doing, I am doing both the phone number and the email address. You can see their phone number.
I am only going to show the first 20. There are actually around 8,000 or 9,000. Do phone number and email. So, it is uploading. So far, 3,955 rows have been uploaded. Then we have 7,960 and now 9,463. Then Lookalike Audience. Now, what a Lookalike Audience does is basically –Actually, let’s see - So, let’s do that now. Choose, Create a Lookalike Audience. Then go the Source. It is presently Untitled and I am going to leave it like that. The Country is the United States. Then, select Audience Size. What this does is I can set the size. So I can do 1, 2, 3 – these are all percentages of the country. So, I can do 1 and it is going to look like an audience of two million people.
This one is not already but the other one is ready. Just for quick tidbit. This customer list from Volusion of 4700 people. They only use emails for that list. So, by using both emails and phone numbers, I would get a much bigger customer list. I am also going to go in and rename this to New Customer List.
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Published: Monday, August 19, 2019 5:00 PM
Category: E-commerce Travis Marziani

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