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What Is an Elevator Pitch and Why You Need One

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What Is an Elevator Pitch and Why You Need One •Read about it here • https://bit.ly/32SK0FR
If you’ve ever been asked, “What is it that you do?” and couldn’t come up with a short and concise answer, you need to work on your elevator pitch. In this video, we’ll explain what is an elevator pitch, why you need one, and offer a few tips to help you perfect it.

•TIMESTAMPS•
00:21 - What is an elevator pitch?
01:47 - Keep it conversational
02:53 - Where to use an elevator pitch
03:46 - Show me your elevator pitch!
05:18 - Finding your target audience
06:13 - Highlight what makes you stand out
06:56 - What is your call to action?

An elevator pitch is meant to generate interest in your business and leave your audience wanting to know more. When you take the time to perfect your elevator pitch and use it in the right setting, it can be the most powerful tool in your networking toolbox.
Let’s look closer at that.

If you can’t quickly and succinctly describe what your business does, you either don’t understand your business well or simply don’t have a compelling enough idea. An entrepreneur elevator pitch should be easy to remember and easy to digest. A simple formula for creating an elevator pitch is starting with a question that identifies a common problem your target audience has. That leads to what you do and how you solve that problem and finish up with a call-to-action that can be as simple as handing the prospect a business card and asking them to call you.

Here are a few tips to help you figure out what is an elevator pitch for your business.



Get clear on who you are and what you do - Write a one to two sentence description of who you are and what you do on a daily basis in your business. You can use your mission statement or your products and your services to guide you in coming up with a description.

Know your target audience - Come up with a short description of who your ideal client is, what problems they face, and what they care about the most in both their personal and professional lives.

Define your unique selling point - Know and understand what makes you different from anyone else who might be offering the same product and service. This will make you stand out as well as make you an obvious choice.

Develop a call-to-attention - Next, you’ll want to write an attention-grabbing hook that will pull in anyone you network with and pique interest in your business.

Once you have all those statements written down, it’s time to combine them, making sure you lead with the hook. If you’re going to use it on printed material or on your website, be sure to proofread your elevator pitch several times to remove any typos and grammar mistakes and trim away unnecessary details. Try to keep your elevator pitch between 150 to 200 words so you can deliver it at an event within a minute or two without rushing through it.

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