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What is website analytics and why should you care?
Simply put, website analytics are the numbers behind your website’s traffic and performance.
Your web analytics metrics will provide you the data that lets you know what activity is happening on your website … or not happening. Yikes!
Your web analytics metrics will tell you what articles are the most popular, where visitors enter your site, what content they gravitate to, how long they stay on your site, and even what type of device they are using.
The most popular metrics that site owners are interested in include:
Pageviews: The number of pageviews by site visitors and which pages are viewed overall.
Time on site: The time spent on your website viewing your content.
Bounce rate: How many folks land on your site and leave without continuing on.
Sessions: Sessions by site visitor indicate the number of times visitors stay on your site per visit.
There are many subscription services out there for you to choose from as you grow your site. However, to keep it simple, we’re going to use Google Analytics for our example because it’s free and easy to use. Google Analytics is the most popular free comprehensive platform and a great place to get your feet wet, so let’s cover that in more detail.
The challenge most small business owners have is that Google Analytics is robust and feature-rich. At first, it can be overwhelming to know what should pay attention to and where the data is located. Once you become familiar with the basics and what’s where you’ll be able to navigate easily and put this wealth of information to work for your business.
Audience
Learn about visitors to your website via:
Behavior — Are they new or returning and frequency/recency
Demographics — Age, gender
Interests
Geo — Language, location
Technology — Browser & OS, network
Mobile — How many customers access your site using their mobile devices and how they use your mobile site.
Acquisition
This tells you where your traffic is coming from, channels, sources, and referrals (which websites, URLs, search engines, and keywords lead visitors to your site).
Behavior
Here you can understand site content visited by pages, content drill-down, landing pages, and where visitors exited. You can gather information on specific pages so you can analyze the effectiveness or popularity of each page on your site. You’ll also want to know site speed, page timings, and speed suggestions.
Conversions
This is where you can track your eCommerce performance. Learning about how and when your website’s visitors are completing specific actions, such as purchasing products or signing up for newsletters, after finding your site from web-based advertisements is an important part of your marketing strategy.
Why are website analytics so important?
Knowing, not guessing, how your website is performing and what your site visitors are doing when they land there is critical data. This information will allow you to spot trends and see what visitors are interested in so that you can make plans to offer more of the same.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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