5 Benefits of Having a Website & Why Every Small Business Needs to Get Online - Best Webhosting
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Watch Ray DelVecchio Video: 5 Benefits of Having a Website & Why Every Small Business Needs to Get Online.
It's hard to believe small businesses still question whether they need a website, or they have one but don't keep it active enough to get results.
Let's discuss why it's important for every local business to understand the benefits of having a website, and how it's crucial to grow your business in our new digital economy - even if the product or service your selling is offline.
1) Full Control - A website is the only platform, along with your email list, that you have 100% control over. That isn't the case with social media, where their algorithms are constantly changing, and they can even ban or suspend your account if they suspect you're breaking their rules.
2) Branding Your Small Business - A website is the best way to craft your brand appeal, tell your story, and build trust with customers. It's the hub of your entire online profile, and you want to link out to your social media profiles. All the social media profiles should link back to your website so Google knows that's the primary place for people to find information about you!
3) Information 24/7 - In 2021 and beyond, people expect to find as much information as they can about your business through your website on their terms. They shouldn't need to contact you directly to ask simple questions. Answer your customers ' frequently asked questions through blog posts and build a database that will increase your standing with Google.
4) Free Traffic from Google - Once you've established your small business as an authority in your industry and local area, you'll begin to rank higher when people search for your product or service. That is the best way to grow your business that every person with a website hopes to achieve. It will take time and effort on your part to signal to Google that you're a contributing member of your community and an expert in your niche.
5) Paid Advertising - This is the final step once you have a trustworthy website and online presence because it's the fastest way to get your business in front of prospective buyers. Every popular online platform today has a way to advertise, including Google search, Google display ads (banners), YouTube videos, Facebook, Instagram, and many others. Use your website to test landing pages, measure performance with Google Analytics, and make better decisions to get the most from your marketing budget.
Here are the chapters to follow along:
Intro - 00:00
Only Platform You Control - 00:25
Branding Your Business - 01:33
Information 24/7 - 03:31
Google Organic Traffic - 05:02
Paid Advertising - 07:33
Now Get Online - 09:02
Use the links below to build your side-business today!
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