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Facebook Ads Secrets | Effective Ecommerce Podcast #27

Watch E-commerce Travis Marziani Video: Facebook Ads Secrets | Effective Ecommerce Podcast #27.
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1. Highly targeted interest targeting - highly targeted interest targeting and if you're pretty familiar with Facebook Ads may not be very surprising but secret number one is it's all about being is targeted as possible in your interest targeting you don't want to do


2. Remarketing - remarketing so a lot of people skip this step when you're advertising on Facebook it's not just about advertising on Facebook it's about getting them to your website pixel in them meaning that you can capture them in a set in an audience

3. Upload Email Lists and this is kind of related upload email lists so you have this giant list of emails hopefully that you've been capturing and if you haven't yet that don't worry about it you should start that pretty soon though so you're gonna be capturing emails


4. Lookalike Audiences - look-alike audiences so let's say you have a list of, people who have purchased from you well first off good job you're doing probably pretty well already even if it's a thousand or two hundred doesn't really matter let's say you have this list

5. Lead Ads - lead ads most people don't talk about these it seems like for whatever reason but this is a definitely a huge secret and what Ali dad is let's say you're on facebook on your phone I believe I think they have it on desktop as well let's say you're on Facebook on your phone you're scrolling through your newsfeed

6. Video Views - video views' now I believe this is still the case but for a long time and I'm still I believe video views or putting videos on Facebook and trying to get views to it it's some of the best

7. Create Social Proof - I told you guys it's gonna be kind of rapid-fire I might slow down and a little bit here to explain some of the other ones in detail but I want to get as much information to you as humanly possible so number seven great social proof this is very so the way humans work I feel like I gotta explain the whole human

8. Don’t drive traffic to homepage or sales page/use a lead magnet - now this is debatable some people have success with this kind of stuff pretty much no matter what you do not want to drive traffic from Facebook to your home page because think about it in ck

9 Don’t Need a massive daily budget, you need a 10% optin rate-is number nine secret for Facebook Ads you don't need a massive daily budget so keep that in mind like a lot of people think

10. Headline and Image are the most important - and image are the most important things well the your audience and targeting is the most important things but as far as the copy of the ad

11. Targetting Targeting Targetting - I just want to reiterate this secret targeting targeting targeting so even if you have the best title in the world and the best image in the world

12. Retarget - retarget and that's how important this is so I said remarketing at the beginning now retargeting which is basically the same thing and I think the reason I had retargeting was to split up the difference

13 Audience insights - and this is another one of my favorite secrets something that a lot of people don't know about or don't use for whatever reason

14. Look at the data and refine targeting - look at the data and refine targeting so after you run a Facebook ad look at the data you can go in you can see the performance you can look at the metrics you can see what's working and what's not working

15. A/B Testing - landing page and ad - and the ad copy so you might be you might have the perfect a title you might have the perfect image you might even have the perfect targeting but if you don't have the perfect landing page unless you're doing lead ads so let's say you're not doing lead ads because in lead ads you don't need a landing page let's say you're just doing a regular type of


18. Great Image - a great image so what makes for a great image well one thing to keep in mind on Facebook is I believe only about 80% of the image should have text on it so what makes for a great image in your ad is actually gonna be something that captures people attention

17. Create Engagement - create engagement how do you do this what does this mean well when you see a post on Facebook you see people have liked it you see people have commented on it and you see people have shared it that's quote-unquote engagement

19 Test Give it away for free or Get the Email - test especially if you have a digital product test giving it away for free I just try to get the email do whatever you can to get the email I think a lot of people

20. The Sale doesn’t happen today - the sale does not happen today what do I mean by this don't expect to get someone to your website and for them to purchase the first time they see your ad when's the last time you saw an ad for something on Facebook on Google

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Category: E-commerce Travis Marziani
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