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Watch WebHosting GoDaddy Video: Smart Digital Marketing Strategies for Small Businesses during COVID-19.
Lori Glenn, VP of Inside Sales at Digital Air Strike, reveals some must-have digital marketing strategies for small business owners to adopt now to reach customers. Brought to you by GoDaddy.
During the pandemic, digital marketing strategies are more important than ever and shifting how consumers do business in the long run. A strong online presence is no longer a nice-to-have for small businesses who want to stay afloat — it’s a must have. With consumer behaviors and buying journeys pivoting primarily online, small business owners have to find the tools that work best for their customers that will give them the easiest experience with optimal convenience. It’s time to start trying out digital marketing tools and tactics to meet the demands of customers. And as we continue to face these confusing times, it’s important to over communicate your business hours, offerings, and COVID-19 safety measures that will keep customers flowing. Because there’s not a better person than an entrepreneur who can take calculated risks to rise above challenges and come out on top for long-term success.
OWS Blog:
https://www.openwestand.org/how-to-maintain-digital-strategies-from-covid-19-for-the-long-run
References:
76% of adults have used email or messaging services to communicate due to the pandemic
https://www.statista.com/statistics/1108828/usa-coronavirus-digital-communications-usage
Buy online, pick-up in-store has seen record year-over-year growth, up 208%
https://www.cnbc.com/2020/04/27/coronavirus-curbside-pickup-at-retail-stores-surges-208percent.html
22% of adults are more interested in shopping via social media than they were last year.
https://www.emarketer.com/content/majority-of-us-shoppers-will-turn-digital-holiday-shopping-needs-this-year
More than 41% of customers expect live chat to be on your website.
https://www.superoffice.com/blog/live-chat-statistics
Digital Air Strike Links:
https://www.digitalairstrike.com
https://www.facebook.com/digitalairstrike
https://www.instagram.com/digitalairstrk
Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
GoDaddy small business tools and resources: https://www.openwestand.org
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com
GoDaddy is not providing advice or endorsing the advice given. GoDaddy intends to provide this advice as a resource.
The information contained in this video is provided for informational purposes only, and should not be construed as an endorsement or advice from GoDaddy on any subject matter.
#GoDaddy #OpenWeStand
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