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Have you ever considered using YouTube to grow your sales? Likely not, but you really should. Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:12 5 types of videos you need to have on your YouTube channel
0:54 Your origin story
1:29 Customer testimonials
2:13 Product highlight videos
2:40 Educational videos
2:57 Behind the scenes

YouTube is a powerful tool. It is the second most visited website in the world according to Google. It makes sense that your small business should have some sort of presence in a place so important and visible. But just having a channel isn’t enough.

You have to build up a collection of simple, but converting videos. You have to give potential customers the information they need to make an informed decision about your business before they leave YouTube to make a purchase.

There are five key videos you need on your channel to make sure that customers get a well-rounded impression of your business (and to grow your sales):

Your origin story
People want to see that authenticity, especially in a small business. This video doesn’t have to be long or professionally edited. You could answer a few questions or tell the story of what got you here. You may have an interesting or exciting story or maybe you think your story is boring — whatever it is, it’s authentic!

Customer testimonials
You can upload each testimonial as a separate video or cut them together and upload a few at a time together. These will likely not be long or complicated, just simple setups of a person speaking to a camera. You might feel awkward asking for these kinds of videos from customers, but you don’t need many! Ask those who you feel like you have a strong relationship with and who have had an excellent experience with your business.

Product highlight videos
Of course, you will want to highlight what you are selling as well! Choose a product or line or products that are new, that are trending or are best sellers and highlight them with a video. Maybe show how they work, a recipe, how to use them in a certain setting, a fun hack or something else. This is where you can be creative!

Educational videos
This could be a FAQ or maybe show how to use your products. This is where you can be fun within your industry. You can involve employees and even the product or service in these videos — it is up to you and your creativity.

Behind the scenes
These videos are quite popular and engaging, depending on your business of course. Even if you don’t make something on-site you still have some kind of process that goes into your work that you can share with your customers.

Seems simple enough, right? Creating a set of five simple YouTube videos is key to establishing a favorable impression of your business on YouTube to grow your sales both on the platform and off — and it’s a great way to get started and get comfortable making videos. Once you see how easy it can be, you won’t want to stop!

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

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