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The Importance of Communicating Business Changes to Your Customers

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The Importance of Communicating Business Changes to Your Customers

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There’s never been a more critical time to communicate with your customers than now. With many working from home or staying inside because of COVID-19, you very likely have seen fewer customers or none at all.

There are three critical things you need to get out to your customers right away.

The first is to give them an update on where you are with the business. A short statement about how COVID-19 has impacted your business and/or service levels. Be specific if you’re maintaining operations but have a change in service delivery or business hours. That will let your customers know you’re still there for them as best you can be.

Next, let them know the steps you’re taking to ensure their safety during this time. Give them a bulleted list of cleaning you’re doing and frequency. Also, let them know if you are managing social distancing by doing deliveries, free shipping, or providing them with online webinars or sessions to stay connected. This is the time to instill confidence that you’re taking action. TP8:
Last but not least, encourage them to continue business and thank them. Everyone is impacted right now and your customers want to know you’re still there and in many cases that you’re there for THEM.

Let’s talk about how you communicate. We have three tips to help you get the message out.

You might be used to communicating with your customers in person. You’re going to need to adapt, so we’re going to help you with a plan to get your message out there. First off, if you have a business website, you should add messaging to your front page or the landing page your customers are likely to go to. This is easy to do if you’re using Website Builder and can be done in a matter of minutes. Just sign in to your account and update the pages. Whatever you use, it’s best and easiest to use the messaging we created earlier. Be consistent.

Second, if you have a regular email marketing channel or mailing list you use regularly for marketing and product advertising, now is the time to use that for your messaging. Let your customers know you’ll be using that for future updates.

Additionally, If you regularly use Social Media sites like Facebook, Twitter or Instagram, use those to get your message out to your customers and followers. If you’re not using those channels, it might be a good time to add those to your business. Consistent messaging is key. And don’t forget those regular updates. As things start to normalize, your customers will be used to hearing from you.


We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. Now, more than ever, we are here to give our support to our community and businesses out there. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, during this difficult time. If you have questions, you can call our GoDaddy support line at +1 (480) 463-8389. Stay safe and stay healthy!

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Related videos: Email Marketing Best Practices to Grow Your Business (https://youtu.be/ysXoM6Y_Ax8) & How to Reduce Stress When Dealing with Difficult People​ (https://youtu.be/MfvECJXi1Po)

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#business #communication #customers

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