6 Tips to Improve Your Editorial Calendar | The Journey

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6 Tips to Improve Your Editorial Calendar | The Journey

Watch WebHosting GoDaddy Video: 6 Tips to Improve Your Editorial Calendar | The Journey. Keeping up with content creation can be challenging. One of the only ways to ensure that you execute and consistently publish high-quality content that drives results for your brand is by using an editorial calendar. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/3vW2xOGGoDaddy

0:12 6 Tips to improve your editorial calendar
0:53 What is an editorial calendar?
1:14 Why is an editorial calendar important?
1:32 Improving your editorial calendar

What is an editorial calendar?
it's basically a schedule that outlines your content publishing for the weeks, months or even years to come. While its name implies that it’s a calendar, it is far more than that. The biggest benefit of having an editorial calendar is that it organizes all of your plans and information in one place.
This is especially important for teams. All departments and involved parties can have access to one centralized resource laying out blog post plans.

How to create an editorial calendar in 6 steps
Decide how often you want to publish
There is no magic number for how often you should post and each platform is unique. You need to choose what is right for you based on your goals and resources. You can start with a schedule of once a month, and then decide if you can publish more than that. Don’t push past what you think you can publish. It’s better to publish regularly even if infrequently than to publish a lot of content sporadically.

Look at important dates for your brand
Start by syncing your calendar with a schedule of what is going on with your business. Pinpoint important dates throughout the year and plan content that will need to be launched around those important dates.

Look at holidays
Consider top holidays and how they impact your business. Decide if you want to engage in any holiday marketing through your Instagram or Facebook, and plan if you want to release warm wishes posts or other fun themed holiday content.

Look at social holidays
Don’t just focus on nationally recognized holidays. Also, look at a calendar of fun “social” holidays, which are unique days often celebrated on social media through hashtags.

Work backward to assign deadlines
Start with the date you want to publish and work backward to assign due dates for each step of the process.

Anticipate changes
While an editorial calendar is great because it assigns set dates for creation and publishing, you can’t expect it to be set in stone. Things will happen that will change the dates on your calendar.
Social media can be a powerful tool for your business. It can help you build SEO value, attract new followers, hold attention, drive existing audiences back to your website, generate leads, and initiate sales. But, it can be difficult to achieve these results if you don’t have a plan to consistently create content.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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