7 Lead Generation Marketing Tips for Small Business with Gene Marks and Dayna Steele - GoDaddy

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7 Lead Generation Marketing Tips for Small Business with Gene Marks and Dayna Steele - GoDaddy

Watch WebHosting GoDaddy Video: 7 Lead Generation Marketing Tips for Small Business with Gene Marks and Dayna Steele - GoDaddy. Small business expert Gene Marks talks about how to generate leads with Dayna Steele. Gene offers practical lead generation marketing tips, including using a website, email, social media, direct mail, text and voice messages to generate leads. Learn about GoDaddy Email Marketing https://www.godaddy.com/online-marketing/email-marketing. See the full blog post at https://www.godaddy.com/garage/smallbusiness/market/game-thrones-boss-getting-sales-leads-smb

== Transcript below ==

Dayna Steele: Joining us today in the Garage is Gene Marks, and we only have 20 minutes so let’s see if I can get all of Gene’s accomplishments in there …

Gene Marks: Talk faster.

DS: Columnist, author, small business owner, writes for The New York Times ... Forbes, The Huffington Post, Inc. Magazine, Entrepreneur.com, Fox Business, Philadelphia Magazine. I get the first question is, what are you doing in your spare time?

GM: I watch a lot of Walking Dead and Game of Thrones.

DS: Game of Thrones —I knew we were meant to be, Gene.

GM. Jon Snow is back, just keep an eye on him.

DS: Also Gene frequently appears on your television. You see him a lot talking about small business on shows like MSNBC, Bloomberg, Fox News, Fox Business, discussing a variety of things that affect businesses. So what we're going to talk about the day is generating sales leads. I myself have had several small companies. I started an ecommerce company. I did it backwards. I did an ecommerce and then a brick and mortar, and every other job I've had, including writing books, you try to find ways to generate those customers, generate those sales leads. … Let's start with a website. Do you do you need a website anymore these days? And if so, what do you need in it?

GM: Yeah, you know it's funny Dayna, still more than fifty percent of small business owners in this country do not have websites, which blows my mind. It’s like this enormous number of businesses and it’s been that way for awhile. When I originally heard that number, I was thinking like, well you know I get it. You're like a gas station, you’re a restaurant — who needs a website nowadays? Am I going to visit my pizza shop's website, like 10 years ago? Now, today, I do visit my pizza shop's website, you know, and I place my pick up order from my sushi restaurant on OpenTable.

DS: And I love to see if they have coupons.

GM: I’m looking to see if they have coupons. I’m looking to see what’s on their menu. I’m looking to find directions. Even at gas stations … There is a gas station that’s right near me. I wrote about them a few months ago. A family-owned business. They have a repair shop as well. And they have a website. And you’re like, ‘why would a gas station have a website?’ But they do mechanical work, and they show all their credentials in the website; they have profiles of all the mechanics — you know, if you run a service business, it is all about trust and your relationship with who’s going to provide the service. … Historically the auto repair guys are always the ones who you’re thinking, ‘Oh, that guy’s messing me around. He’s probably overcharging me.’ Anything you can do to connect with your customers and instill, give them a little bit of that kind of relationship building. A website will do that for you. …

DS: Email newsletters. Good? Bad? People still doing them, what?

GM: Here’s the way it is in 2016, Dayna. Different people like to get their information in different ways. So there are still an audience of people that really like to get education and information, not a sales promo, by email. So yes of course. … It’s really inexpensive and there is an audience for that. But don’t forget in 2016 there's an audience of people who like to get their information by text. There's a service called Tatango which will send out text messages … You create your text message and it’s five cents a text to blast it out. Again, to those who opted in — we don’t want to forget that. There’s
another service called VoiceShot, and that's a service where you can record a voice message and then blast it out to a group of people that are on a spreadsheet, because they've told you ‘don't email me, don't text me, I want to get this by voice.’ There are other services like Vistaprint and PrintPlace, which will send out postcards because some people may say to you, you have to segment your audience, segment your leads and your customers, to make sure they’re being delivered the information the way they want to get it. And then of course they’re social media, which is another conversation. ...

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