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What's the best TIKTOK marketing strategy for designers and creatives? How to grow on TikTok in 2020? As a designer or a professional in another creative field, should you be present on all the popular modern platforms? If you're asking yourself this question you've probably been considering creating an account on TikTok, a growing video app popular mostly among young adults but slowly expanding among other age groups. For awesome graphics design resources check •https://www.templatemonster.com/
So, in today's TemplateMonster podcast episode we will learn more about what TikTok is, how it works, what content type/format is popular on the platform, who are the people who use it, and what benefits there are for you if you create a TikTok account as a creative professional. Enjoy!
•Timestamps:
01:30 - Audience on TikTok - who's this platform for?
03:51 - Is TikTok the right platform for creatives? Is it worth investing your efforts in it?
04:59 - Pros and Cons for starting a TikTok account for creatives
06:58 - Artists who've succeeded on TikTok
10:14 - What's the length of the video one can upload on TikTok?
14:05 - What kind of content is posted on TikTok?
17:32 - Are there any demands to the quality of content? Do you need special gear to make videos for TikTok?
22:21 - Is the audience on TikTok strictly English speaking?
24:14 - How to grow on TikTok? Tips for creators.
• Should you run an account on TikTok as a designer/creative professional?
It’s a Yes and No.
Yes - if you already have a solid presence and loyal audience on platforms like Instagram and Youtube. This way it’ll be easier for you to attract part of your audience to your newly-created Tik Tok profile
Yes - if you’re sure there’s your TA, that can potentially help you gain orders and sell your services
Yes - if you have the time and resources to invest in your Tik Tok account
In all other cases - NO
Despite this, you can occasionally find accounts with useful design tips and even expert accounts from Google designers, etc.
Artists who succeeded on Tik Tok
https://www.tiktok.com/@mirandathehybrid
https://www.tiktok.com/@mc__monster
https://www.tiktok.com/@mcteller_art
•TIPS TO GROW ON TIKTOK for creatives:
1. Film BTS / the process of creating designs, artwork. Make it interesting
2. Keep an eye on the “For You” page - the new and trending content.
3. Be a little EXTRA in your videos - the length is only 15 sec!
4. Post consistently - at least 1 video a day
5. Collaborate with fellow creatives, not necessarily big bloggers or celebrities
6. Share your knowledge for free
7. Jump on the bandwagon for popular challenges and contests. Start one yourself.
8. Use hashtags.
9. Invite audience from other platforms to your Tik Tok
10. Be authentic & genuine
~~~
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