Google Ads Search Keywords vs. Custom Intent Keywords vs. Display and Video Keywords - Best Webhosting

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Watch Surfside PPC Video: Google Ads Search Keywords vs. Custom Intent Keywords vs. Display and Video Keywords.
Wondering about the difference between Google Ads Search Keywords, Custom Intent Keywords aka Audience Keywords, and Display/Video Keywords? Our video will make it very easy to understand. This is a great video for beginners who are experimenting with the different types of Google Ads Keyword Targeting options on the Search Network, Display Network, and Video Network.

This is Surfside PPC Marketing Lesson #13, and we will go over all the different types of keywords you can target with Google AdWords. Just a reminder, marketing lessons 11-30 will all be geared towards Google Ads, and keyword targeting on the search network, display network, and video network is going to be much different.

Google Ads has now allowed you to build your own In-Market type audiences called Custom Intent Audiences. With those audiences, you can enter 50 or more keywords to find people's interests and the types of keywords they would be most likely to type in.

Published: Tuesday, August 11, 2020 5:54 PM
Category: Surfside PPC

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