Tips for Creating a Successful Email Newsletter - Best Webhosting

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Does the idea of writing your first email newsletter fill you with dread? Do you worry about making every detail perfect? Are you concerned that your particular business type won’t benefit from the effort of writing a newsletter?

Don’t despair, newsletters are a great medium for all sorts of businesses where other types of communication wouldn’t work. It’s also the perfect way to maintain a positive relationship with your customers. Email marketing, done right, is an amazing way to create and maintain relationships with your clients and prospects.

Your email newsletter design will be guided by the kind of content you’re creating, but here are the major points of focus:

Brand it
Put that logo of yours in your newsletter header, and keep your color scheme, fonts, images, and content consistent with your brand.

Keep it simple
This means clear headers with short paragraphs.
Create your template with a content hierarchy in mind and use different fonts and font sizes to highlight headers and important details.

Tell them what you want them to do
CTAs like ‘Shop Now’, ‘Read More Here’ or ‘Visit our site’. These can increase your conversion rates

Make sure it’s responsive
Most people will open your newsletter on their mobile device, so think mobile-friendly design, short subject lines, and low-res images. Many email marketing services include mobile previewers to help you out here.

Create engaging content
Here are some things to keep in mind while creating your copy:

First impressions are everything
More than a third of recipients open an email based on the subject line alone, so make it clear, snappy, and inviting.

Add value
Your email newsletter should be less about selling and more about serving your subscriber community.

Recycle existing content
Can that blog post or caption you wrote, a speech you presented, or a webinar you hosted be repurposed for your newsletter? Pillage every piece of your existing content and pull out key points, how to’s and behind-the-scenes snapshots for your subscribers.

Make your content shareable
Email subscribers are 3 times more likely to share your content than visitors from other sources—so make it easy for them.
Ensure every newsletter communicates the crux of your brand and include social sharing buttons and an ‘Email to a Friend’ option.

Preview and test your newsletter, then test it again
Various email programs will display your email differently, so it’s crucial to preview and test your newsletter before you send it out.

Hit send
A straightforward, but crucial step!

Crunch the numbers
One of the best things about email marketing is you can see exactly what’s hitting the spot (or not) with your subscribers. Your email marketing service will provide you with data across various elements of your newsletter, and these are the ones you’ll want to pay particular attention to Conversion, Click-through, Unsubscribe, and Open rates.

Aside from keeping an eye on your analytics, another way to gather feedback from your subscribers is to ask them for it. Your email marketing service should allow you to add a survey or poll to your newsletter, or you can send a separate survey campaign.

Use your data and feedback to inform the choices you make for your next email newsletter, and then send, analyze, and repeat!

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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#email #newsletter #marketing

Published: Sunday, January 3, 2021 3:55 PM
Category: WebHosting GoDaddy

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