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Change — it’s inevitable. And now, it’s happening even faster than ever before. What worked last month didn’t work last week, and we don’t know how things will look a month from now.

Even with all the changes, that doesn’t mean you need to create a social media strategy from scratch. It just means that we need to change how we approach it to be successful today, tomorrow and no matter what the future throws at us.

So, let’s take a look at how this affects your content decisions, and then some specific steps you can take today to make your social media marketing strategy and implementation easier.

Start with humanity
Even when we can’t connect face to face — and perhaps, especially when we can’t — we turn to social media to help build connections. You can be human by embracing the less polished side of social media, including doing live videos from where you are; whether that’s in your office, retail space, or home.

Be understanding
Not only accepting but embracing and supporting the range of emotions that your customers are feeling as you create a social media strategy will help you build stronger relationships with them in the short- and long-term.

Outward focus
Your social posts should focus on your customers and your audience. Share their stories as well as the benefits of working with you, and the benefits your customers will achieve.

Add value
As business owners, we can add value to the platforms through the tone and content of our messages through how we create a social media strategy. This could be as simple as explaining how to do something related to your industry

Focus on engagement
Through the types of posts that drive engagement and communication, you can help them connect with you and each other. When you’re maintaining brand awareness and engagement, sales will come naturally.

Provide more support
Tools and programs like Facebook Messenger, scheduled Twitter chats, and opening up your Instagram direct messages can give your customers more ways to connect with you.

Customize your content
Consider how you can build long-lasting relationships with your customers. What do they always ask you about? How can you change the way you serve them?

Build collaborations
With your social media, you’re not limited to people in your own area. Find businesses and individuals who have brand messages that align with your brand so that both your audiences benefit.

Listen
No matter what type of business you’re in, you’ll be able to create new products and services and improve your existing lineup when you’re engaging in the conversation rather than using your social feed as a megaphone.

Be flexible
Even if you’ve got your social media scheduled out for the next several weeks, you’ll need to be flexible in your approach. Be willing to pause, to change direction, to adjust — and to be human.

Take a break when you need to
Be transparent and let your followers know that you’re taking a break from social media and give them other channels to contact you. Pausing certain channels is a great tactic to use if you’ve scaled back on staffing and don’t have the resources to manage multiple platforms.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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#socialmedia #marketing #business

Published: Wednesday, February 17, 2021 11:12 AM
Category: WebHosting GoDaddy

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