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Google Analytics GDPR Compliance - If You Use Google Analytics You Need To Watch This

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Google Analytics GDPR Compliance - If You Use Google Analytics You Need To Watch This https://youtu.be/_sQ9SzOZJWY

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Code to anonymize IPs: https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#anonymizeIp

Google Analytics GDPR Compliance. You may be asking, if Google has the data on their servers, why do I have to worry about it?

It's because you are collecting the data by allowing the Google Analytics code to be on your site. Then Google is using that data to build visitor profiles to help them target their products and ads better.

Luckily, Google has introduced some tools to allow you to:

1. Specify how long to keep visitor data for your reporting and
2. Whether or not to collect data for retargeting and/or advertising

In this video I'll also cover 5 things you can do to make your Google Analytics more GDPR compliant.

As you know, I'm not a lawyer, so don't take anything I'm showing you seriously.

If you need legal advice to protect your company I suggest you contact a lawyer in your area.

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