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10 Customer Service Rules for Web Professionals

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10 Customer Service Rules for Web Professionals •Read about it here • http://bit.ly/32I2qZkGoDaddy

•TIMESTAMPS•
00:38 - Respond to your customers/clients within 24 hours
01:40 - Give your customers/clients updates
03:07 - Specify next steps in client emails
03:56 - Send short, digestible emails
04:35 - Connect with customers/clients when you are ready
06:18 - Do not respond quickly to angry emails
07:07 - Offer ongoing support
07:42 - Give customers/clients the option of scheduling a call with you
08:47 - Sometimes, you have to take the blame
09:34 - Educate your customers/clients

Since you are your own boss, it’s easy to avoid common customer service rules. We excuse ourselves from doing certain outreach or extending extra care because there is no one looking over our shoulder. Avoidance, however, only ends up costing us greatly later down the road. Building your customer service skills can only benefit you and your current or future clients. Retention of your clients begins with their satisfaction working with you, and it should always be top priority as it encourages recurring revenue (clients contracting more business) and referrals.

Being your own boss does free up the responsibility of doing things you felt never helped the bottom line and wasted time. What you will find, however, is that you will become the worst boss you ever worked for if you don’t enforce rules on yourself.

Following these 10 customer service rules for web professionals will help you earn loyal clients.

1) Respond to email within 24 hours - Now, this does not mean you should respond to email on the weekend. It’s OK to still check email for emergencies but always respond during business days when not an emergency.

2) Update project status at the end of every week - If you have an active project, and you have yet to send an email to the client that week, on Friday send an update email just to let them know how the project is coming along.

3) Specify “Next Steps” in emails that require action from the client - Always be specific with what actions the client needs to take in every email that needs them to complete a task.

4) Separate out long emails into separate emails by action items or subject matter - The shorter the email, the better chance the client will read the whole thing and respond. Important information might be missed and their answer may only be part of what you were looking for.

5) Don’t answer calls or check emails if you are not in a place to address them - It’s easy to forget and fire off an email or answer a call from a client when sitting with family, out at a restaurant, or going about daily life. When you are not focused, you are not really in a state to give that your full attention and your reaction/reply might not be at it’s best.

6) Don’t send angry emails; wait a few hours or until the next day - Tone is a challenge to convey in an email. What you may think comes off as firm and clear may actually only make the situation worse. Drafting it, walking away, then revisiting after you’ve cooled down will help you revise carefully.

7) Offer ongoing website care and support or refer to a company that provides it - Make sure you have services in place to support their website platform for security and performance after a site launch or refer them to someone who can.

8) Have the ability to schedule a call, avoiding email-only communication - All clients and situations are not the same, and not all can be settled by email.

9) Take the blow from the blame - It’s futile to fight about whose fault it is when communicating with the client and only escalates the issue back and forth.

10) Educate your clients - Great customer service arises out of wanting to make sure the client is cared for. Much of that rests on clear communication and educating the client when needed.

Be a better boss to yourself, establish rules and stick to them. Of course, you want to be flexible as your business grows to adjust to your changing work situation. Use these 10 rules as a starting point.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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