Pound Poms Turn Cheerleading Into A Weight Training Workout | GoDaddy - Best Webhosting

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Pound Poms were created by an ex-cheerleader who wanted to add some extra conditioning to standard cheerleading routines. Watch Steve Harvey’s Funderdome Sundays 9|8c on ABC

Shawn: Hey, I'm Shawn. I'm with GoDaddy. We're hanging out talking to small business owners, entrepreneurs. I'm here with Sherry.

Sherry: Hello Shawn.

Shawn: And she's like way too much fun. This is going to be exciting. She's got these -- okay the pound poms, right?

Sherry: They are pound poms, yeah.

Shawn: So I'm going to let you describe them.

Sherry: Okay.

Shawn I mean I want to describe them because they're awesome but why don't you tell us a little bit about them like what are they?

Sherry: Well these are weighted cheerleading pom poms designed to target staying in tone. You're troubling for t zone. That's your tummy, tush, thighs, and yes ladies we'll get those thighs. Did you know that cheer motions are actually weight training movements?

Shawn: What?

Sherry: Yeah. The cheerleader says go team go. If I had a dumbbell in my hand --

Shawn: Yeah.

Sherry: -- that would be a tricep extension. And the motion for touchdown which is the motion we all love.

Shawn: Yeah.

Sherry: Hold my mic please.

Shawn: Yeah. Yeah. Yeah.

Sherry: Touchdown is actually an overhead press. So the cheer motion touchdown is overhead press.

Shawn: That totally makes sense to me. Is it all cheerleader moves are like that or just some of these basic ones?

Sherry: Almost every cheer motion, I can think, is a weight training movement.

Shawn: Okay. Now hold on. Now were you a cheerleader?

Sherry: I was a cheerleader. Can you tell?

Shawn: [Laughing] All right. So tell me how did you come up with the idea for this in the first place? Now I know you got the cheerleading background and things like that but like actually weighting it, putting it together. Like where did it come from?

Sherry: Well I've been in the fitness industry for 20 years. Opening health clubs up all around the country. So all of a sudden the fitness gal in me starts talking to the cheerleader and I recognized that cheer motions are weight training movement.

Shawn: Yeah.

Sherry: And when cheerleaders do lunges, fitness lunges --

Shawn: Fitness lunges.

Sherry: When cheerleaders do like the little hop --

Shawn: Yeah.

Sherry: -- that's isometrics [phonetic]. And I went wow, I should create a new dance fitness class. I'll call it cheer camp.

Shawn: Yeah.

Sherry: But what can make it really fun, what if I invented a weighted cheerleading pom pom.

Shawn: No way.

Sherry: To help target tighten the [inaudible].

Shawn: So we were talking a little bit earlier about sort of like tribes when it comes to marketing.

Sherry: Yeah.

Shawn: Are you finding that that's kind of the [inaudible] marketing to event? Kind of like people that are like in a transition or recovery or things like that and that's what you've found a lot of success with your pom poms.

Sherry: You know what I found is that anytime I teach class, the first thing I ask is who in here has been a cheerleader? And typically less than 10% have.

Shawn: Yeah.

Sherry: Because what I find is that people that want to do it or people who've always maybe wanted to be a cheerleader --

Shawn: Yeah.

Sherry: -- but the opportunity maybe didn't present itself but cheerleaders, they see this. They go [inaudible]. I mean can you imagine? But it's for top programs like condition programs for cheerleaders.

Shawn: Yeah.

Sherry: Because according to the American Academy of Pediatrics, 65% of female high school athletic injuries to cheerleading. That was a 2012 statistic but cheerleading is not typically regulated as a sport. So there are no regulations put in place. So I also would be promoting a sport specific cheer conditioning training camp.

Shawn: Yeah.

Sherry: So we could increase the education on conditioning to decrease that injury statistic.

Shawn: Yeah. Yeah.

Sherry: So my hands are full.

Shawn: No kidding. Like you've got multiple markets, multiple places you're headed out. So Sherry, if there's one piece of marketing advice I could give you.

Sherry: I'll take it.

Shawn: You're headed that way. You're headed that way. It's really identifying that the specific tribes and like targeting them on social media. I think you've already figured it out though. Like there's going to be groups of people that you could discover on Facebook that were cheerleaders or ex-cheerleaders that's going to take you places. So thank you so much, again, for being here. It's been a pleasure.

Sherry: Absolutely.

Shawn: Yeah, like I can't wait to see where you [inaudible]. Keep in touch, okay?

Sherry: Absolutely.

Shawn: Oh right on. Thank you so much.

Published: Friday, August 9, 2019 7:59 AM
Category: WebHosting GoDaddy

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