The Secret to Making Paid Advertising Work - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch Neil Patel Video: The Secret to Making Paid Advertising Work.
Google and Facebook combined generate more money from ad dollars than any television channel out there. They're huge. That means paid advertising works, because if it didn't, they wouldn't be making hundreds of billions of dollars a year. Today I'm going to share with you the secret to making paid advertising work.

RESOURCES & LINKS:
____________________________________________
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing [video]: https://youtu.be/d8_m8-Gmuf8

Watch This If Your Paid Ads Aren’t Generating Any Sales [video]: https://youtu.be/S79xcD28Afc
____________________________________________

Now here's the thing, here's the secret, are you ready for it?

It's a funnel.

The reason paid advertising doesn't work for most people is they're driving traffic to a product and expecting it to convert.

Now, I could tell you that yeah you need to look at what your competition is doing, look at their ad copy, use things like Facebook Ad Library.

You need to end up doing things like using tools like Ubersuggest to see the keywords that other people are going after, because you may not be going after the right keywords.

But look, even if you do that, you have the right product, you have the right landing page.

Over time no matter how much you tweak your ads, no matter how much you tweak your landing page, you're going to struggle to end up making money.

And do you know why this is? It's a funnel. The reason a funnel is important is because it optimizes for lifetime value of a customer.

And that's why when Amazon tracks its user and you buy a DVD, they know that they should email you other DVDs that you should end up buying.

They know that when you buy a product, that they can end up getting you to buy other products as well that are very similar that'll get you a big user experience.

Amazon themselves, when they end up spending on paid advertising, they usually lose money right there in that first transaction.

But their funnel optimizes for lifetime value of a customer.

That's why it's so important. You can't optimize for hey, what am I making on the front end?

You got to optimize for lifetime value. Someone once told me, you know what the difference between seven-figure, eight-figure, and nine-figure companies are?

And I'm what, and they told me. Seven-figure companies spend money on paid ads and they want to make their two, three-X return right there.

So for every dollar they spend, they want to make two, $3 right then and there. He was saying that eight-figure companies, what they want to do is when they spend a dollar on advertising, they want to make a dollar back right then and there and over time, they'll make more but they want to at least break even on the front end.

But nine-figure companies and even beyond that, they're willing to lose money because they know in the long run the lifetime value of the customer is so much more.

And you can't just assume that someone's going to keep coming back and buying more from you. You've got to optimize for a lifetime value of your customer.

You got to create that funnel. That funnel's what helps increase that number. Because with funnels, you can do things like checkout bumps.

You can do things like upsells. You can do things like downsells. You can do trigger-based emails that are very relevant to them, which causes them to convert more.

You could do things like push notifications, so that way when someone goes to your checkout page, they add stuff in there, but they don't complete, you can send a push notification through their browser to get them to come back and then convert more.

All those little things won't drastically change your numbers and get you double sales, triple sales.

But what will happen is all those little things will add up and that's what will make your paid ad campaigns extremely profitable, combined with you creating an amazing customer experience
like Zappos does or Amazon does, right?

Or all these other big companies like Apple do. That's how you keep getting people to come back, increase that lifetime value and make paid advertising work.

In essence, the secret to making paid advertising work isn't how you optimize the paid ad campaigns, it's your funnel. That's what opens up doors so you can spend more on paid advertising because over time, the costs will continue to rise, they're not going to go lower.

• If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

•Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
•Find me on Facebook: https://www.facebook.com/neilkpatel/

#PaidAds #NeilPatel #DigitalMarketing

Published: Monday, August 12, 2019 8:49 AM
Category: Neil Patel

85 Views

Related Videos

The Secret Money Making Equation Nobody Talks About

by Best Webhosting Added 1 year ago 9 Views / 0 Likes

The Secret Money Making Equation Nobody Talks About 7 Infinite Scalability Business Ideas: https://youtu.be/ziA3LOerd74 Free Online Business Training: http://bit.ly/free7wayscourse Full Print On-Demand Tutorial: https://youtu.be/DvWFwKSEByw Print On-Demand Startup Checklist: http://greggottfried.com/pod-startup-checklist Find Profitable T-Shirt Design Ideas: https://youtu.be/2JI9VCIhPNI Make Top Selling T-Shirt Designs: https://youtu.be/_iQnOSbMtc8 Bu
What Is Paid Online Advertising? | GoDaddy

by Best Webhosting Added 4 years ago 95 Views / 0 Likes

GoDaddy explains the benefits and different types of paid online advertising that can help increase the visibility of your business online. Check out how GoDaddy can help spread the word about your business at: https://www.godaddy.com/products/business-marketing.aspx?cvosrc=video.youtube_organic.us_how-to&cvo_creative=xptmL7bKTpUisc=ythowto Paid online advertising is one of the ways to market your products and services on the internet. This video prov
What's the Difference Between Boosted Posts and Paid Advertising | The Journey

by Best Webhosting Added 1 year ago 11 Views / 0 Likes

Paid advertising on social media platforms like Facebook, Instagram, or Twitter has become an essential component of a successful social media strategy along with engaging organic content. Advertising on these platforms has been proven to increase brand awareness, attract new customers and increase revenue for businesses of all sizes. Check out more The Journey content at https://bit.ly/GDTheJourney. ✅ Read about it on our blog ➜ http://bit.ly/3bKtTjC
Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

by Best Webhosting Added 4 years ago 100 Views / 0 Likes

There are Facebook ads and Google ads, which one should you use? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if
Get Paid To Do NOTHING With These Money Making Apps! (Earn FREE Gift Cards)

by Best Webhosting Added 3 years ago 37 Views / 0 Likes

• My #1 Recommendation To Make a Full-Time Income Online. CLICK HERE • • http://GetCommissionsDaily.com • What's up my #FutureMillionaires! Welcome back to another video where I teach you how to make money online! In this one I'm showing you How to Get Paid To Do NOTHING With These Money Making Apps! (Earn FREE Gift Cards). If you're looking for ways to make money online, look no further. In this video I show you how to use these money making apps to
3 Step Formula to Making "Display Advertising" Profitable (So You Can Make More Money Online)

by Best Webhosting Added 4 years ago 98 Views / 0 Likes

You see display advertisements all over the web, and you've probably even considered, should you be using banner ads for your online marketing efforts? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Well, the answer is yes. And the reason it's yes is because banner ads, if the
Which do you prefer: a fancy office to work in... or to get paid MORE money?

by Best Webhosting Added 1 year ago 7 Views / 0 Likes
Do Nothing & Get Paid! (iOS & Android Money Making App) | Earn FREE PayPal Money

by Best Webhosting Added 3 years ago 37 Views / 0 Likes

• My #1 Recommendation To Make a Full-Time Income Online. CLICK HERE • • http://GetCommissionsDaily.com • Follow me on Instagram • https://www.instagram.com/digitalmillionaireyt/ • Follow me on Twitter • https://twitter.com/DigitalMilli • Hey guys, welcome back to another money making video! In this one I'm showing you How to Do Nothing & Get Paid! (iOS & Android) | Earn FREE PayPal Money If you're looking for ways to make money online, this is one of
How Do Google Ads Work? An Introduction to Search, Display & Video Advertising

by Best Webhosting Added 4 years ago 97 Views / 0 Likes

Ever wonder how Google advertising works? You've surely seen these ads when you search Google. Usually, Google shows 3-4 advertisements before any organic website results. But from a business perspective, is Google AdWords effective as an advertising source and how much does it cost to get started? It is pay-per-click, also known as a PPC, where you're only get charged when people click on your ad and visit your website. In this video, you'll see what
PAID BRAND DEALS for Small YouTubers and Micro Influencers // How to Work With Brands - LIVE Q&A

by Best Webhosting Added 3 years ago 26 Views / 0 Likes

How to Get Paid Brand Deals and Sponsors as a Small YouTuber or Micro Influencer. If you think you need high follower counts or YouTube subscribers to get brand deals we have some advice on working with brands! (Open Description) We will be discussing how to get brand deals as a small influencer on YouTube, TikTok, Instagram and other platforms and the difference between being a nano influencer, micro influencer, macro influencer and mega influencer,
Popular
Advertising on Facebook Worth It? - Top 5 Reasons Paid Facebook Ads Are Worth The Money

by Best Webhosting Added 4 years ago 101 Views / 0 Likes

Is advertising on Facebook worth it for Your Business? Here are 5 reasons you should be using Facebook ads to grow your business. Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn't work. Which is why on today’s episode we’re answering the question once and for all are Facebook ads worth it? One of the biggest advantages of using Facebook to advertise is the fact that Facebook ads are p
Making a Website: Work with a Website Pro | GoDaddy

by Best Webhosting Added 4 years ago 91 Views / 0 Likes

GoDaddy offers two website pro services to help you make a great website. Learn more at https://www.godaddy.com/websites/web-design?cvosrc=video.youtube_organic.us_how-to&cvo_creative=90wYW4zVxncisc=ythowto and https://www.godaddy.com/pro-connect?cvosrc=video.youtube_organic.us_how-to&cvo_creative=90wYW4zVxncisc=ythowto Your small business needs a new website, or a website upgrade, and you want to hire a pro to do the work. But who? Learn how GoDaddy