20 Years Of Marketing - 7 Most Important Lessons Learned - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch Neil Patel Video: 20 Years Of Marketing - 7 Most Important Lessons Learned.
Can you believe it? I've been doing marketing for 20 years. So many, I can't even hold up my hands on how many years. And I learned some really important things that you need to know about. Today, I'm going to break down 20 Years of Marketing, The Seven Most Important Lessons I Learned.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Now you've been doing marketing for a while, or you're a business owner, or you're just getting started in a marketing. A question for you. What's the most important lesson you learned? Leave a comment below letting me know that lesson.

So let's start off with the first lesson. Start small, but look out for scale, okay? So here's what I mean by that.

When we're thinking about scale, typically, I start off small. When I mean small, I'm talking not 5,000, not 10,000, I usually start off less than $1,000, even at our size, and I try to see what works. It doesn't mean I won't ramp up the next day to 10,000 or a 100,000, but I really try to start off small to try to figure out what works. Now, if I'm paying for services or hiring an agency, it's a little bit different because someone's creating a plan for me, and then executing on it. But if I'm doing it myself, I try to start off small because just because a channel or a tactic work for a competitor, it doesn't mean it works for me, so I try to start off small.

The second lesson I ended up learning, my biggest skillset and my buddy, Eric, always talks about this, is I execute extremely fast. Speed is everything. So I focused on executing fast and then adapting, and A/B testing, and tweaking, to make it better over time. It's just like a website design. Everyone's like, "Oh, I'm going to release a new website." We don't do that. We just continually A/B test our websites until we come up with a perfect variation. And then you can have someone tweak the designs and make sure it works. But that's the model we use.

The third one, learn from your mistakes. In marketing, you're going to make a lot of mistakes. When I first started out my career when I was a 16 year old kid. Keep in mind those, really young. I would be like, "Black Hat SEO, what's this? Let's try, oh cool, I'm ranking at top making money." Now times are changing, I would never recommend anyone to do that. I was a foolish 16 year old kid. I wish I had a time machine. I can go back in time and tell myself, "Don't do that again."

The next lesson, hire people who have done it before. This one, I actually didn't learn until roughly a year ago. So the way I usually built my businesses is you build a business, you keep learning from your failures and mistakes, and then you just keep at it. And you just keep going, you execute fast, you know, and hopefully things work out. But what I learned, and this took me a long time to learn. There's other people out there who have been where I am. There's other people out there who have been where I want to be, which is even better.

Next one, be consistent. Look, I can't tell you how many times that people would have had a massive business and done well on their marketing, if they were just consistent. If you're consistent, you'll do well. So when you constantly put your brand and associate it with influencers or other trustworthy elements, or other things that you know people are paying attention to, it helps build a brand, and that builds longevity.

Last but not least, make it easy for people to buy from you. If you make it hard, no one's going to really buy from you. PayPal, Shopify Pay, these are all solutions that make it really easy.

Now, more than 18% of our customers use PayPal, but before PayPal, literally, if we got 100 conversions, we ended up with 118 after PayPal. Now, what portion you pay through PayPal or pay through other sources like credit card, or using Stripe, or Adyen, or anything like that? It varies, but just adding PayPal as a payment option because it's super simple, roughly 18% increase.

00:00 - Introduction
00:48 - Lesson 1 - Start Small But Keep Scaling UP
02:37 Lesson 2 - Execute Fast
03:37 Lesson 3 - Learn From Your Mistakes
04:48 Lesson 4 - Hire People Who Have Done It Before
07:19 Lesson 5 - Be Consistent
07:42 Lesson 6 - Build A Brand
08:33 Lesson 7 - Make It Easy For People To Buy From You

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/VS4ECrG_0uM

#SEO #NeilPatel #DigitalMarketing

Published: Thursday, July 14, 2022 9:28 PM
Category: Neil Patel

19 Views

Related Videos

Popular
Lessons Learned from 3 Years Blogging Blogging Lessons From a Full-Time Blogger

by Best Webhosting Added 4 years ago 110 Views / 0 Likes

Grab the GENIUS BLOGGER’S TOOLKIT before the sale ends! https://ultimatebundles.com/sale/tgbtk2018-main?a_aid=a11052&a_bid=3108a427&chan=youtube Did you know I started my blog one night back in 2015 while I was nursing my baby boy? A lot has changed since then (for one, I’m not nursing anymore •) so I thought it’d be fun to share some of the lessons I’ve learned blogging full-time! Here's the external hard drive I personally use: https://amzn.to/2RKQ1
20 Most Important Lessons I Learned Last Year

by Best Webhosting Added 4 years ago 78 Views / 0 Likes

WARNING: THIS IS A LONG AND PERSONAL VIDEO. I dive into my biggest personal lessons from this last year Click below to join the Waitlist For My Amazon FBA Course http://effectiveecommerce.com/ppfswitch Done is better than perfect: http://www.youtube.com/watch?v=ZLrGOCdVAdk&t=1 Meeting my Virtual Assistant: http://www.youtube.com/watch?v=ldJ5npY9Srs 0:37 - 1. Spend time reviewing 1:46 - 2. DO I NEED TO DO IT? DO I WANT TO DO IT? 3:38 - 3. Keystone Habi
7 Marketing Lessons Learned From a Google Employee

by Best Webhosting Added 4 years ago 95 Views / 0 Likes

7 Marketing Lessons Learned From a Google Employee | Who do you think knows more about marketing than me or even knows more about marketing than other marketers? Sure, people like me and other marketers, we know a lot of information, but there's someone who has a lot of insight information. Today, I'm going to share seven marketing lessons I learned from a Google employee. RESOURCES & LINKS: ____________________________________________ Ubersuggest - u
Spending $800K on Marketing Ideas: Lessons Learned

by Best Webhosting Added 1 year ago 11 Views / 0 Likes

In this video, you’ll learn about some marketing campaigns we spent money on and our takeaways from those campaigns. *************************************** Additional Marketing Resources Link Building with Google Ads: Results from $1,245 in PPC Ads [Ep. 3] ► https://www.youtube.com/watch?v=Uz2bGhdnJN0 How to do Influencer Marketing to Grow Your Business (Complete Guide) ► https://www.youtube.com/watch?v=zEgOI1rNlyc Product-led Content: How we Do Cont
7 Marketing Lessons Learned From Billion-Dollar Companies You’ve Never Heard Of

by Best Webhosting Added 1 year ago 11 Views / 0 Likes

Seven marketing lessons learned from billion-dollar companies that you've never heard of. You've heard of TikTok. TikTok's one of the biggest companies in the world. It's owned by ByteDance, which does over $58 billion in revenue. You've heard of Facebook, Google, Apple, even Amazon, they're all multibillion-dollar companies, and some of them are even worth over a trillion dollars. But have you heard of Danaher? Probably not, but they generate over $2
3 Lessons Learned | PNB Vlog 14

by Best Webhosting Added 4 years ago 90 Views / 0 Likes

Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESStarting/ PNB on Amazon: http://www.effectiveecommerce.com/pnbamazon/ Hey everybody I have some new news about performance nut butter the company I just launched obviously if you've been following this for a little while I did it as a Kickstarter first now it's an Amazon FBA product I've got good news I've got bad news I've got everything in between. So let's start off w
Popular
Amazon FBA Success - 10 Lessons I Learned

by Best Webhosting Added 4 years ago 102 Views / 0 Likes

WARNING: This is a LONG and Personal Video where I share my profit for both Amazon and YouTube, plus my top lessons learned. Amazon FBA is easy if you learn and apply these 10 Lessons. 5 Mistakes In Creating an Online Store: https://youtu.be/3b69Z1cj4E8 First Year on Amazon: https://youtu.be/RTIKMIeqTr0 Product Launch Group: https://youtu.be/U3_ktsnDesI Passion Product Course: http://www.effectiveecommerce.com/ppf/ Get Your Free Online Store Success P
7 Big Lessons Learned From 2019 | Aspire 188

by Best Webhosting Added 4 years ago 93 Views / 0 Likes

2019 has been a whirlwind of new opportunities and most importantly mistakes. After all of the ups and downs of 2019, these are the 37 biggest lessons learned from the year. -------------------------------- Recommended Videos: 225 VIDEOS FOR 2020: https://youtu.be/rMHN03gwrxs Chiang Mai for Digital Nomads: https://youtu.be/nftDjjcae44 Goal Setting For Entrepreneurs #102: https://youtu.be/ulKEsA5eIM8 Aspire Entrepreneur Playlist: https://www.youtube.co
5 Lessons Learned From Working Remotely

by Best Webhosting Added 4 years ago 85 Views / 0 Likes

In this episode of Adapting Together, Emily Watkins, Bluehost PR Manager, talks about 5 lessons she has learned during this period of working remotely. Bluehost small business resource center: https://www.bluehost.com/covid-19-business-resources 20 remote work resources: https://www.bluehost.com/blog/covid19-resources/20-remote-work-resources-13657/ Create your dream website today: https://www.bluehost.com/
Fiverr Deindexed My Gig for No Reason - A Few Lessons Learned

by Best Webhosting Added 3 years ago 57 Views / 0 Likes

I love Fiverr, I had two great months of making over $500 with ease. But come mid June, my gig was de-indexed for no reason. Got it fixed and then was made a choice seller- Checkout Fiverr here: https://websitecreativepro.com/fiverr For the affiliate program you can go here: https://websitecreativepro.com/fiverr-affiliates Fiverr is an excellent place to source work. I love using Fiverr as both a buyer and a seller. One thing I love about Fiverr is th
Popular
Vlogging Everyday, Lessons Learned - Aspire #26

by Best Webhosting Added 4 years ago 109 Views / 0 Likes

Why You Should Keep Watching: Aspire = Hustle + Grind Hustle, Grind, Hard work - These are all things we as entrepreneurs claim we want to do, but what does that actually look like? As much as we don't like to admit it, scrolling through inspirational quotes on Instagram and buying the latest book or course isn't going to get us to where we want to go. Aspire is all about documenting the unglamours journey of the "Hustle + Grind + Hard Work" , the tru
3 Lessons Learned From Spending Over $400k on Facebook Ads

by Best Webhosting Added 4 years ago 86 Views / 0 Likes

I've spent a ton of money on Facebook ads, hopefully you can learn from the EXPENSIVE mistakes I've made. •Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Do you know what the most popular advertising network out there is? Google AdWords. You know what the number two most popular ad network out there is? Facebook ads. Bu