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Keyword tools and SEO tools have their place. For the right person or company they are very valuable. The problem lies in that SEO is often shrouded in mystery like it's some sort of secret thing.

That people SAY one thing, but are really doing something else and are just not telling you. There is some truth to this, but no one is keeping secrets from you. Rather, you just don't know how to create best in class content.

You spin your wheels creating content YOU think is good, but no one is searching for. This is fine to do sometimes. I take an 80/20 rule. For example, I have a blog post about how to destroy a website. No one search for that, bu it's a fun read.

Instead, you need to create content people want and more importantly content that Google does not have to show those people. You can do that in various ways and they don't involve expensive SEO tools.

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Make sure to visit the website for blog posts and helpful resources. I spend most of my time making videos obviously but I do update the website and am working hard on courses and products.

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Published: Wednesday, August 21, 2019 12:00 PM
Category: Website Creative Pro

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