Adwords Basic Tutorial | Effective Ecommerce Podcast #24 - Best Webhosting

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Watch E-commerce Travis Marziani Video: Adwords Basic Tutorial | Effective Ecommerce Podcast #24.
Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESadwords/

Adwords Tutorial:
https://www.youtube.com/watch?v=l8Ct3ysKKUs

In this episode of the effective e-commerce podcast we're going to talk about AdWords this is going to be a basic tutorial on AdWords which to be fair is a little hard to do over a podcast with just pure voice. so I do have a YouTube video on this if you're if you're watching this podcast on YouTube you can click on the link up here otherwise just go to the show notes for this and I'll have a link there or go do the effective e-commerce YouTube channel and you can see it there but I'm gonna do my best job to explain AdWords using just my voice using just audio. So what is AdWords first off most you guys listening probably know what AdWords is already but if you don't let me just do a quick refresher a quick explanation of what AdWords is. AdWords is basically the way of advertising on Google so anytime you do a search and you see ads on Google that's the AdWords platform basically being used and more specifically there's a few different types ads there's text ads, there's Google Shopping, also known as product listing ads which we'll talk about in the next episode and there's also display ads to access any of these all you got to do is log into Adwords so you need to get a gmail account first using you need to get a Google gmail account then you can log in to adwords.com and you can set up all of these. For the purposes of this podcast we're going to talk specifically about text ads and then the next one will be product listing ads probably won't talk about display ads anytime too soon because I just don't think they're that powerful I think that text AdWords and product listing ads are definitely the stronger ones out of everything. So why are adwords so great well maybe actually let me just say one more thing about what AdWords our AdWords allow you to bid if you say anytime someone searches for a certain thing certain keywords or a keyword phrase and keywords are just the words the people search in Google so if someone were to search read dance pants and I talked about this in the last episode some were to type in red dance pants I might say yes I will pay $1 per click now if someone types in blue dance pants no I will not show my ad if someone types in you know one of a bunch of different things I won't show my ad but if they type in specifically red dance pants yes please show my ads. So now that you know the basics of what AdWords are why are they so powerful well the

Explain Adwords
Why Adwords is so powerful
Finding Keywords
Broad Match Vs. Phrse Vs. Exact
Campaign vs. Ad Group
Writing the ad copy
Include the keyword
Make it pop
Use numbers and the word Free
Finding Negative Keywords
Reviewing Ads
Find more negative keywords
You can use PLA Search terms to make new campaigns
select the winner and Adjust the ad copy
Adjust the bids

Adwords Checklist
Adwords and PLA Course
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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