How to Design The Homepage of Your Website - Best Webhosting

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Watch E-commerce Travis Marziani Video: How to Design The Homepage of Your Website.
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In this lesson we're gonna talk about designing your home page and your home page is extremely important because it's represents your entire company it's the first page most times people will land on it's the number one visited page on your site I guarantee it when almost anyone looks at their Google Analytics data you'll see that your home page is by far the most visited page on your website which means there's a lot of potential you get to display your message there's a ton of great stuff here. So in this lesson we're gonna talk about a banner for your home page that's the typical design you'll see is right on the center there right in the middle there'll be a banner I'm gonna give you some tips on how to design an effective banner then we're going to talk about products another thing you'll see a lot of times is underneath the banner there'll be products that are added to the homepage and there's good reason for that and. So we'll talk about some of the reasons behind that and another thing I want to talk about is displaying your USP.

So your unique selling proposition your USP is what why you're in business it's the whole reason people would rather come to you than come to Amazon and you really want to make this very apparent on your homepage really every page of your website but let's stick with at least your homepage for right now. So your banner. So the first thing people are gonna see when they come to your home page is your banner and I'm not saying you need to have a banner but pretty much every e-commerce site has a banner and there's good reason for it. So one of the things you can do with your banner is display your USP unique selling proposition really hit people over the head with what makes your site special why is it amazing in addition to this what you can do is highlight products or discounts that you have. So maybe you have a new product that just came out and you really want people to buy it maybe one of your best selling items you want to display on your banner maybe there's some kind of sale things like that don't overthink the banner too much guys it is important don't get me wrong but I'll tell a little story about my website hopefully by the time you see this it'll be changed I've been dragging my feet a little bit but the banner that's on bean answer com.

I designed this in wife's first putting on my website I haven't changed it since and that's not good I'm not bragging about this but what I am bragging about is it's a crappy banner that I designed myself quickly and my site has done over $, in revenue. So I've actually talked to people before that they're waiting till they get the perfect banner before their site goes live morale story is your banner doesn't need to be perfect just get something up you can go to Fiverr and hire someone you can if you want to be a little bit more fancy go to up work or designs I did it myself it's really up to you but. So those are some tips it does help to have people in the banner I do recommend that people using your products is really good but there's.

So many different ways to do it look at your competitors see what your competitors are doing look at sites that are similar to yours see what they're doing those are some different ideas for you now products underneath the banner a lot of times there will be products that are displayed and there's a lot of good reasons for this the first one that I'll mention is the SEO juice. So we talked Oh actually in the future lessons we're going to talk about what SEO is and if you don't know search engine optimization it basically means trying to rank higher up in Google your goal obviously is to rank as high as possible in Google for your search terms and by putting a product on your homepage with a link to it. So let's say for my site I have high waist and shorts on my homepage with a link to the product page I'm telling Google this is very important to me. So if there's one product you want to rank higher up I'm putting extra weight on this. So Google will in return put extra weight on it and a quick version of how SEO juice works is let's say there’s links coming to my main homepage and usually most links are going to be two you're gonna have the most links on your homepage because usually when people link to a site they don't link to a deep product page they just link to the homepage.
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Published: Monday, August 19, 2019 5:00 PM
Category: E-commerce Travis Marziani

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