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Watch E-commerce Travis Marziani Video: 7 Adwords Success Secrets.
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In this video, I'm going to share with you seven AdWords secrets including step-by-step examples of how to implement these different secrets. So let's jump right into it let's go over what all seven of the secrets are right now and then later in the video we'll go into each one in detail number one is find by intent keywords and this is a very specific type of keyword number two is find a ton of negative keywords and I have some tips on how to find really good negative keywords number three write powerful ad copy and we'll go over how to do this in details later in this video number four review your ad words and this is a huge mistake.

Many people make is they don't review their ad words and we're going to talk about how to do that and some specific secrets and specifically how to review your ad words number five set up shopping ads if you're gonna be doing AdWords don't just do regular text ads also set up shopping ads number six if you're gonna be setting up the shopping ads anyways find keywords from your shopping ads and I'll explain later in this video what I mean but the quick version is your your shopping ad abs are gonna go for a bunch of different search queries Google will show it for a bunch of different search queries what you'll do is you'll find the keywords that convert and make them into regular text ads and finally number seven retarget retarget using display ads and also to be honest Facebook Ads once you get people to your website you're getting this qualified traffic to your website your goal is to retarget them and it's not that expensive it's one of the it's one of the cheaper methods of paid advertising other than maybe email marketing it might be the cheapest. So we'll talk about that in detail later in this video let's get into each one of these seven secrets right now. So secret number one is finding by intent keywords. So what do I mean about this what I mean by this is when someone's searching something in Google do they have the intent to actually make a purchase or are they just in research mode. So how can you determine this well let me give you two different examples and then hopefully you will see if you understand the difference?

The first thing is we'll use the first e-commerce business that I started which was actually a dance clothing business as an example. So someone might search in Google something like dance shorts now that's not really a buy intent keyword sure if someone searching for dance shorts may they're interested in buying but maybe they're just interested in finding out what kind of fabric they need to make dance shorts maybe they're interested in just pictures of dance shorts maybe they're a pervert and they're just looking at girls in dance shorts one of the 100 different things. So that keywords probably not a great keyword to target in AdWords. So what's better maybe high waist and shorts that's a little bit better because it's a little bit more targeted there's you know a smaller pool of people and someone is looking for high waist and shorts is probably more likely in a purchasing mindset but the best-case scenario would be ivory dance shorts because someone looking for ivory dance shorts probably is ready to purchase they're searching on Google for a company that sells these.

Generally speaking you're gonna want more of a longtail rather than a short tail keyword and what does that mean long tail keywords have a lot of words on them and those are the kind of keywords you're gonna want to target in AdWords. So let me give you one more example that's a little bit different just to make you understand this the other company I own is a nut butter company performance nut butter and I would not target necessarily someone searching for nut butter because if someone searching on google for nut butter they might be looking up recipes for a nut butter they might just be curious about nutrition facts or you know different nut butters that exist in the world or a hundred different things however I might use the keyword paleo nut butter and the reason for that is someone searching for paleo nut butter is probably more interested in a buying mindset now not for sure you know not a hundred percent maybe they're still looking up recipes maybe they're doing one of 100 things but you can see how that it's more likely that they're ready to purchase. So when you're picking out keywords make sure that they're by intent make sure that when someone puts them in Google 80% of the time 90 percent 100% of the time they're ready to buy something don't do something too generic at least in the beginning when you're first learning this secret number two finding a ton of negative keywords and add it to your campaign.

Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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