SEO Basics - SEO Overview and On Page SEO | Effective Ecommerce Podcast #13 - Best Webhosting

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SEO Basics - SEO Overview and On Page SEO | Effective Ecommerce Podcast #13

Watch E-commerce Travis Marziani Video: SEO Basics - SEO Overview and On Page SEO | Effective Ecommerce Podcast #13.
Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESstarting/

Welcome to the Effective Ecommerce Podcast and in this episode we're going to talk about SEO basics. Specifically, we're going to give an overview of what SEO is what that means a quick note it's search engine optimization that's what it stands for and then we're going to talk about on-page SEO so let's just jump right into it there are two major camps of SEO there's on-page SEO and then there's off page SEO so we're going to talk about later in this episode on-page SEO and then in part two the next episode we'll talk about off page SEO which is also called link building so getting off page SEO means just basically getting links to point to your website getting other web sites to link to your website so before we get into on-page SEO it's probably helpful to know a little bit about what is SEO what does it mean and why does it work the way it works so SEO search engine optimization is basically just trying to rank higher up in google for the search results so whatever you're trying to rank for I let's say for instance for me for my dance clothing company I might try to rank number one for dance shorts I'm not currently ranking number one for dance shorts but just as an example I'm that might be a keyword when someone a keyword is something that when someone types into Google that might be a keyword that I want to rank number one in Google for dance shorts so how do you do this well I think it's important to understand what is Google is Google some kind of a human that sits back and picks what sites the most relevant not really and I think to understand this we got to go back to the beginning at the beginning of time at the beginning of Google's time all Google was and it still is just a computer it's just a computer that has an algorithm and an algorithms like a fancy word for a formula it's a it's a formula that figures out which website is the most relevant to what searches so how does it do it does it in a lot of different ways but one of the things it does is it goes on that website and sees how often that keyword shows up so let's compare two different websites one that has the dance shorts the word dance short on a bunch of different pages and another one that the word dance shorts doesn't appear anywhere well Google automatically knows one is related to dance shorts and one is not now let's take two identical pages that both have the word dance shorts all all throughout it there they're almost there exactly the same website how does Google know which one should rank higher well it's more complicated than this now but in their early days what Google would do it's basically a popularity system Google would see how many links are coming in to that website and more importantly the power of those links what I mean by the power is are those links coming from a reputable website and the way Google would do this is it basically sees that all right let's say there's a link there's two different links one coming from a University which is a pretty reputable website if you're a university and you're linking out to a website that's pretty reputable and that probably means that universities don't just give out backlinks now let's say it's someone's you know member in like the s those Geocities web pages if it's a Geo City web page or a really new web page linking out Google doesn't put a lot of weight on that so Google basically uses a formula to figure out how many links are coming to your website and how important are those links so it's a popularity contest so what you want to do is obviously get links from not just a lot of different sources but one relevant sources so if I'm trying to
This Video will focus on on page SEO as it is the foundation that you need to build for your online store
On Page SEO has 7 Main Parts

1.Keywords
2.Keyword Research
3.Meta Title and Meta Descriptions
4.Header Tags
5.Link Structure
6.URL Structure
7.Image SEO
8.Page speed
9.Rich Snippets
a.Reviews etc.
10.Content
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!

Published:
Category: E-commerce Travis Marziani
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