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When it comes to planning your social media content, the important thing is to think about what engages your target audience most. Businesses across varying industries can utilize their social content for strategic advertising purposes. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/3BXvmxLGoDaddy

0:08 Optimizing your content calendar
0:40 Content calendar essentials
0:54 Choose a mega calendar or one divided up by content type
1:27 Keyword research is the foundation of content marketing
1:39 Identify niche content
1:52 Try to use a unique target keyword for each post
2:03 Assign three or four secondary relevant keywords
2:18 Be intentional about each post and assign a goal for each piece
2:34 Create meaningful content that gives your audience value
2:48 Develop a few main goals you want to achieve with your content
3:12 Gather assets like photos or videos, links to specific stats or quotes, and customer success stories
3:50 Set deadlines for when you need to have images edited, captions written, or videos edited
3:58 Set dates to go back and audit old content
4:23 The farther you plan ahead, the better your view of overall content strategy

The most useful editorial calendars include more than dates and timelines. They include information that helps a team create effective content in a streamlined way.
To ensure that your calendar is set up to help you consistently achieve your goals, include the following information in your blog editorial calendar.

Target keyword(s)
As you look at your keywords, themes will start to emerge, which will let you organize everything into broad categories. By building your editorial calendar around keyword themes, you create the opportunity to increase the breadth of your content — making it not only more searchable, but also reusable for other forms of content.

Goal(s)
Before you start planning for six to 12 months of content, sit down with your marketing plan. What are your key messages for this year? What products or services do you want to promote? Is there a big event or product launch that you’re building up to? Do you have other marketing activities you want to play into?

Assets needed
Once you’ve decided on the content you’ll populate your calendar with, take the time to decide on the right templates and graphics you’ll need for each type. Having high-quality, good graphics to go along with your content helps you to really drive the messaging home.

Dates to create, update and post
When a blog post goes live, its life is not over. It’s just beginning. Create a plan to go back to the post to update it. If it’s a news post, this might not be necessary. But all evergreen posts should be updated to include fresh content, new links and current information.

If it sounds like this whole process could take weeks (or even months), that’s because it can. And that’s OK if it does. Give yourself time to plan ahead. After all, that’s the whole point, right? To plan. But when your calendar is complete, you’ll have the confidence that you’ve been strategic and comprehensive in your approach, and you’ll avoid making last-minute content decisions that won’t earn the same bang for the buck.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

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