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Watch E-commerce Travis Marziani Video: Don’t Spend Money on Adwords Till You See This!.
Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESAdwords/

Negative Keywords:
https://www.youtube.com/watch?v=MyRiz0VUVvs

Adwords Course:
http://effectiveecommerce.com/adwordscourse

Don't start an AdWords campaign without watching this let me share with you some of the mistakes I see people make I want to make sure you do not make that same mistake all right hi I'm Travis and I've built a multi-million dollar revenue ecommerce business using AdWords and I've helped a lot of other people do the same thing and I see people making the same three mistakes over and over again now I want to make sure before you start and before you spend any money with AdWords that you watch this video. So you don't make these mistakes I really want I have your desk okay now that's selling it too much I'll your slope soon I want you to succeed and learn from other people including my own mistakes.

These three what is it. So the three mistakes that be dinners make over and over again. So the three mistakes that beginners make over and over again is they bit on the wrong keywords now is they bit on the wrong keywords they don't review they don't add negative keywords and three they don't review their AdWords which is just mind-boggling to me. So let's break down each one of these three and figure out how to fix them. So number one your if you're bidding on the wrong keywords no matter how good your website is no matter how good your ad copy is no matter any of this information you're not going to be successful because you're bidding on the wrong keywords. So what's an example of this if you're bidding on general keywords or things where people aren't ready to buy maybe they're looking for information they're not gonna buy from you they might get the information from you but it's not until they're ready to buy that you should really be targeting them and spending your hard-earned money on AdWords. So a quick example I gave in the last video is I just want a nut butter company but it's not peanut butter it's a macadamia Cashew blended not butter specifically targeted more like athletes.

I don't want to just bid on the search term nut butter instead what I might want to do is bid on something like high quality fat nut butter or paleo friendly nut butter because people that know enough to search for paleo friendly nut butter are more likely to buy from me they're more likely to buy my company where if someone's just searching nut butter that's the wrong keyword it's too gentle and another example of this would be people search for or people put bids on things that are totally irrelevant or totally wrong. So you it's fine to test your assumptions but the number one mistake I see people making is not being specific enough with the keywords that they're bidding on number two is they don't add negative keywords and this is. So important I can't believe when I see someone not adding negative keywords it just it hurts me it hurts my soul because they're wasting money when you don't add negative keywords to your AdWords you're spending money on things that you if you knew we were spending money on you would never want to do and this is going to relate to point number three about reviewing your AdWords but negative keywords very simply are things that anytime someone searches that you do not want to show you an ad for. So maybe I say I want to show it for paleo friendly nut butter but I don't want to show it for paleo friendly high protein nut butter because my father it's not a high protein product if someone's looking for high protein they're gonna go somewhere else.
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Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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