Facebook Ads For Your Online Store | Effective Ecommerce Podcast #26 - Best Webhosting

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Watch E-commerce Travis Marziani Video: Facebook Ads For Your Online Store | Effective Ecommerce Podcast #26.
Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/ESfacebook/

In this episode of The effect of Ecommerce podcasts we're gonna be talking about Facebook ads specifically Facebook ads for your online store your e-commerce business shopify bigcommerce whatever you have we're talking about Facebook Ads for a business which is different than other types of Facebook ads you might be running. So before we get started in all of this let's talk about what Facebook Ads are and I'll do a little shout-out I'll talk about it more at the end of this episode if you're serious about Facebook ads and this is something you really want to learn I do have a beginners Facebook Ads course specifically geared towards beginners but I'll save that topic for later in this episode this episode though I'm just gonna give you as much information as I can in one episode about the basics of Facebook Ads. So obviously as I said if you want the course check that out later. So what are Facebook Ads now you probably if you're watching this video have a general idea of what Facebook Ads are I'm gonna give you a little bit deeper of an understanding right now and then throughout this episode. So what are Facebook Ads they're advertisements on Facebook.

Facebook is a social media platform a place where you go to connect with friends a place where you go to see what's going on with your friends or you can be creepy and check out what's going on with a bunch of different people that you used to be in your life that maybe no longer are you whatever you want to do but the thing about Facebook that's interesting is you don't want to be sold to on Facebook necessarily now on Google when you go to do a Google search you may be looking to buy something on Facebook that's quite often different on Facebook oftentimes you don't care about finding something to buy what Facebook saw though is that friends would talk about a certain item and then people would go buy it based on recommendations.

Keep this in mind because this is very important because the way that people interact with advertisements on Facebook is different than they might interact with a billboard or some other thing. So and the way you should go about it is quite different and the reason is if you're going to be doing a Facebook advertisement it should seem like it came from someone's friend it should seem like it's a social recommendation which is what Facebook is all about. So those are what that's what Facebook Ads are and there's different kinds there's newsfeed that's in the middle like if you're on Facebook and you see the newsfeed in the middle of it shows all the pictures of your friends and family that's the newsfeed and that's really powerful there's also the right-hand bar and there's a few other types of advertisements we'll talk about but those are the two dominant ones now the right-hand bar advertisements let me just say right now I don't think they're quite as good because it's black and white their ads it's very obvious where the news feed people might think that one of their friends shared this or posted it and it gives a little bit more credence to the advertisement.

7 Secrets:
https://www.youtube.com/edit?o=U&video_id=SIBakjxbh4Y

Facebook Ads Course:
http://www.effectiveecommerce.com/product/beginners-facebook-ads-course/

What Are facebook ads
Mobile vs. Desktop
What makes them powerful
What makes them weak
Pixel Set up right away
Campaigns
Targeting
Copy
Use existing post
Image vs free stock images
Website URL , this is actually a common mistake and we will talk about in just a minute
First let's talk about the copy of the ad
Headline
Text
Displaylink

Campaigns
Brand Awareness and reach
Don’t do unless you have a huge budget, kind of a scam by facebook
The ones you want to do most likely is
Conversions
Traffic, video views and lead generation are also interesting
Engagement I don’t recommend because
Kind of a scam as well, paying facebook for page likes WTF?
Product catalog sales is a more advanced topic
Adset
Create a new audience
Saved Audience (later in the video) huge time saver
Creating a new audience
Including/ growing vs. excluding
Edit Desktop Only
Edit placements
Ad
Ad Name
Connect a facebook page
Use existing post
Image vs free stock images
Website URL , this is actually a common mistake and we will talk about in just a minute
First lets talk about the copy of the ad
Headline
Text
Displaylink
Analytics and Review
The different drop downs go over each one quick;y
Custom columns
Relevance score
Power Editor
Copy and paste
Export to excel
Audiences
Custom Audience
Lookalike Audience
Pixel
Set up your pixel RIGHT AWAY
Audiences from pixels
Beginners Facebook Ads Course
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Published: Monday, August 19, 2019 5:01 PM
Category: E-commerce Travis Marziani

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