Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) - Best Webhosting

ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU WEB HOSTING COMPANY

Watch Neil Patel Video: Why Your Facebook Ads Don’t Work (and How to Make Them Profitable).
You have amazing product. You have amazing service. You go out there, you run some ads on Facebook because that's what everyone is doing, but you find yourself just spending all this money. No one cares about your ads. They're not clicking on it. And if you do get some clicks, none of them convert into customers. Why could this be? Today I'm going to share with you why your Facebook ads don't work and how you can make them profitable.

RESOURCES & LINKS:
____________________________________________
6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 [video]: https://youtu.be/Qt5aL_MBS7A

3 Lessons Learned From Spending Over $400k on Facebook Ads [video]: https://youtu.be/4WJXohHyRT8
____________________________________________

There's a few things that you need to do to ensure that your Facebook ads are going to work and they're going to be profitable.

Number one. Make sure you're not just sending traffic to cold audiences.

See, a lot of people want to go out there and just be like, "Let me go find random people based on some interests and target them and get them to buy."

I'm not saying you can't make that work. It is hard.

But what you should just start off with is let me re-market all my existing audience and get them to buy. Let me show my ad on Facebook, bring them back to my site, get them to buy.

Let me do things that create a lookalike audience and find all the other people who are relevant, very relevant, right?

Because you could do lookalike audience on Facebook. You want to ideally pick 1%. And then find all the other people that you should be targeting because those buyers are similar to the ones that are like your audience, and Facebook will figure that out for you.

If you're targeting those people, it'll help you generate more sales.

Here's the next tip. You need to spend enough when you're testing things out.

When you start off with Facebook ads, spend $100, and you can't make things work.

And this is why I ask you how much do you spend on Facebook ads? Well, if you're not spending enough to get the ball rolling, you're not really going to get ROI.

And on the flip side, you could be like it used to work, but now that we scaled up our campaigns to 10, 20, $30,000, it's not working.

Well, when it comes to budgets in Facebook, it's all about spending the right amount. You got to spend enough to test to figure out the audiences that work, the messaging, the ads.

For that reason, you got to gradually increase what you're spending.

The next thing you got to do is you need to re-market all the people that almost bought or almost signed up. And here's what I mean by this. You got a checkout page. Someone has all these products to their checkout page, but they don't buy.

Well, you should show on what it's like to be a customer through a video re-marketing ad, not just on Facebook, you should also do that on YouTube.

That converts extremely well. Another thing that you'll find is hey, your copy may not be doing well.

Why is that? Well, your copy, your ads, f you just create it, you can't always just expect it to randomly do well.

You have to see what's working on for other people. Facebook has an Ad library. Check out their library.

It shows you all the other ads in your space. If you can see that people are spending a lot on ads that are competitors, they have specific messaging, you know it's working really well for them, and there's a good shot that if you do something similar, it may work for you as well.

You can use tools like ClickFunnels. You can end up looking at your competitors' funnels because through Facebook's library, you can see all their ads.

Click over to their landing pages, see what their funnel looks like, and if you see two or three of your competitors using a specific funnel, specific sequences, with upsells, downsells, specific type of copy, you now know that, hey, this is the stuff that works really well in my space.

Now, before we end this video, I do want to give you one final tip.

I found through all my testing, video ads tend to perform better than text-based and image-based ads. Use videos. Don't just optimize for a click.

If someone spends time watching a video like two, three, four minutes, and then you get them, you make it fewer people to your site, but more of those people will end up converting.

So don't just optimize for a click, optimize for a sale. That sale should be at the end of your funnel, right?

You're looking at tracking revenue. How much are you spending? How much money you're making? It shouldn't be hey, I spent all this money, how many clicks I'm getting?

Clicks don't matter. Sales matter. You optimize for revenue or leads.

• If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

•Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
•Find me on Facebook: https://www.facebook.com/neilkpatel/

#FacebookAds #NeilPatel #DigitalMarketing

Published: Monday, August 12, 2019 8:49 AM
Category: Neil Patel

91 Views

Related Videos

Facebook Ads Tutorial For Beginners - Create Profitable Facebook Advertising Campaigns

by Best Webhosting Added 3 years ago 60 Views / 0 Likes

Check out our Facebook Ads Tutorial 2019. Our Facebook Ads Tutorial For Beginners will show you how to create a Facebook Advertising campaign. When it comes to your Facebook Ads 2019 strategy, you want to make sure you are testing different targeting, different audiences, and reaching the best people who will interact with your business, convert on your website, purchase your products, and become leads for your business. We go over how to install the
5 Profitable Membership Site Ideas That Work

by Best Webhosting Added 1 year ago 24 Views / 0 Likes

Confused on what your membership site should be? Getting people to buy your digital product can be determined by what kind of membership site that you will create. Copy these proven methods for getting more customers on board with your paid membership site so you can grow your online business in no time. -------------------------------- Recommended Videos: Build Your First Membership Site: https://youtu.be/5yvHvvBgG1U Create An Amazing Online Course:
Facebook Video Monetization (How Profitable is it REALLY?)

by Best Webhosting Added 4 years ago 80 Views / 0 Likes

Facebook is paying creators to advertise on their videos. Should you jump on the bandwagon? •Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 0:05 It's Neil Patel here for another Q&A Thursday. I'm here with Adam LoDolce from https://viewership.com/. It's "Please discuss Facebook video monetization.", Which means Facebook is now pa
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!)

by Best Webhosting Added 4 years ago 87 Views / 0 Likes

A simple way to reduce you Google AdWords cost is by improving your click through rate. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ The way Google AdWords works is that if you ad gets 10 times more clicks than your competitor, even if you are paying less, they are more like
Stay Profitable: Smart Moves to Make Now as a Small Business Owner

by Best Webhosting Added 3 years ago 49 Views / 0 Likes

Fundera Senior Director of Finance Justin Ridgely walks through smart moves small business owners can make to stay afloat through COVID-19. Brought to you by GoDaddy. Now more than ever, entrepreneurs and small business owners are focusing on how to pivot, stay profitable, earn more revenue and cut costs to survive the economic downturn of COVID-19. Profitability is a huge concern as businesses try to navigate increasing revenue with unchanging costs.
How to Run a Profitable Social Media Contest | Go Viral And Make More Money Online!

by Best Webhosting Added 4 years ago 93 Views / 0 Likes

Want to engage with your audience and make more money? Try running a social media contest. Subscribe here to learn more of my secret social media tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ The first thing you wanna do is sign up for gleam.io. What Gleam does is it allows you to run a contest. If you don't have a softw
How to Make a Profitable Dropshipping Website with WordPress - AliDropship Tutorial 2020!

by Best Webhosting Added 3 years ago 68 Views / 0 Likes

Learn how to create a dropshipping website using WordPress & Alidropship in 2020. Discount Hosting: https://www.siteground.com/go/unlocked Alidropship Plugin: https://hoganchua.com/ali (use HOGAN for 15% off) Works for ANY country. As long as you have an internet connection you can follow along. Everything we need will be online. You will need Google Chrome. Free Theme: https://alidropship.com/themes/rubens/ You can use this video to start earning an
3 Step Formula to Making "Display Advertising" Profitable (So You Can Make More Money Online)

by Best Webhosting Added 4 years ago 96 Views / 0 Likes

You see display advertisements all over the web, and you've probably even considered, should you be using banner ads for your online marketing efforts? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ Well, the answer is yes. And the reason it's yes is because banner ads, if the
Creating Facebook Ads That Work

by Best Webhosting Added 4 years ago 84 Views / 0 Likes

https://www.templatemonster.com/blog/amplify-your-brand-on-instagram-free-ebook/ https://www.templatemonster.com/blog/growing-presence-on-pinterest-free-ebook/ https://www.templatemonster.com/blog/gain-your-first-1000-twitter-followers/ https://www.templatemonster.com/blog/improve-your-writing-with-our-new-e-book/
Amazon PPC Hack - Free Tool To Make Your Amazon Advertising INSANELY Profitable!

by Best Webhosting Added 1 year ago 20 Views / 0 Likes

There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool! Click below to join the Waitlist For My Amazon FBA Course https://effectiveecommerce.com/amazoncourse-ppctool Sign Up To Sellics: https://effectiveecommerce.com/sellics Product Launch With Zerp Reviews: https://youtu.be/sUPgiKc_FZ4 0:00 Intro 4:08 Advance Amazon PPC Tactic #1 7:07 Advance Am
CherryFramework 3. Troubleshooter. Facebook Widget Does Not Work

by Best Webhosting Added 4 years ago 92 Views / 0 Likes

This tutorial is going to show you how to deal when Facebook widget does not work. We've transcribed this video tutorial for you here: https://www.templatemonster.com/help/cherryframework-3-troubleshooter-facebook-widget-not-work.html To view more our WordPress templates go to website: http://www.templatemonster.com/wordpress-themes.php?utm_source=youtube&utm_medium=link&utm_campaign=wptuts449 TOP WordPress Themes: https://www.youtube.com/playlist?lis
How Facebook Ad Costs Work and How to Keep Facebook Advertising Costs Low

by Best Webhosting Added 3 years ago 44 Views / 0 Likes

Discover how Facebook Ad Costs work and how to manage your Facebook Advertising Costs for your campaign. Facebook Advertising can get expensive and you might want to understand how much you are going to spend for Facebook PPC Ads. Have you ever asked how much Facebook ad campaigns cost? We do our best to answer that question in this video while also giving you some tips on how to keep your advertising costs optimal. We do our best to give you Facebook