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If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida.

You need the people who live, work, and spend time near your physical business location to be able to search and find your business. While you can’t necessarily control distance, you can optimize your web presence to be more relevant and prominent.

What are local business searches?

Google’s algorithms are designed to give people the most useful and relevant results possible. Just as you don’t want your Tampa business to show up in search results in Dallas, Google doesn’t want a Dallas searcher to see results for businesses in Tampa. So, Google has designed its search algorithm to show local results to searchers based on their location.

These results show in multiple ways.

Organic search results
Paid search results
Google My Business results
Google Guaranteed listings

If you want your business to start showing up in local searches, you need to appear in one or more of these placements. So, how do you do it?

Create/Claim your GMB page

Enter complete data

Verify your location(s)

Keep your hours accurate

Manage & respond to all reviews

Add photos for your location, products, and services

Optimize your home page’s meta title and description

Make sure all other SEO elements are in place

Consider launching paid ads or Google Guaranteed placements

Showing up in local searches should be a top priority if you have a location-based business that relies on bringing in nearby customers. Use these tips to start optimizing your online presence and showing up when interested local customers conduct searches related to your business.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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#GoogleMyBusiness #OptimizeGMB #GoogleMyBusinessSEO

Published: Wednesday, May 19, 2021 12:15 PM
Category: WebHosting GoDaddy

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