How To Leverage The Top Retailers In The World - Module 1 - Part 2 - eCommerce Unlocked - Best Webhosting
Thanks! Share it with your friends!
ULTRAFAST, CHEAP, SCALABLE AND RELIABLE! WE STRONGLY RECOMMEND ACCU
WEB HOSTING COMPANY
Watch Neil Patel Video: How To Leverage The Top Retailers In The World - Module 1 - Part 2 - eCommerce Unlocked.
Today is another day of eCommerce Unlocked, and today we're going to be diving into sales channels.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG
Amazon: https://www.amazon.com/
eBay: https://www.ebay.com/
Etsy:https://www.etsy.com/
Newegg: https://www.newegg.com/
Apple Pay: https://www.apple.com/apple-pay/
Paypal: http://paypal.com/
Google Wallet: https://pay.google.com/about/
____________________________________________
Nowadays, smartphones make up the majority of eCommerce transactions. More people are shopping through smartphones than they are from their desktop computers. So what's going to happen next? What do millennials want? What do people want? Well, trends continually change, and if you adapt, that's how you win.
And before we go over the sales landscape, I wanted to first break down some of the history so you can see how eCommerce has adopted over time. Trends are very important because if you ride the trends, you can ride those waves and catch a lot of sales.
So what's working in eCommerce right now? Well, if you're not paying attention to other businesses out there, products that are working, the marketing tactics, you're going to be in that 80% just like everyone else, where you have this eCommerce store and you're not really generating any sales.
Most marketing tactics don't work. Following what everyone else is doing is going to lead you to fail because most people fail when they create an online business. It's usually due to low sales, or lack of experience, or tons of competition. No matter what your business is, if you make enough sales, everything else pretty much takes care of itself.
See, in eCommerce, you don't just have to sell products on your own websites. You could take some of these other stores that are really popular, like Amazon or Walmart, and start selling products on these sites as well. With Amazon, yes, they take a percentage of the transaction, but at the end of the day, you could end up making a lot of money by just having your products on Amazon.
When you choose the right sales channels for your business, you can leverage their infrastructure and allow you to get more visibility and generate more revenue. There are a lot of different sales channels out there, and each one has their own pros and cons, and we'll cover most of them, but I want to dive into a few of them right now.
So Amazon, of course, is the number one site out there when it comes to eCommerce. According to research, 55% of Americans begin their product search with Amazon. It's easy to use. They have a huge multi, you know, billion, actually, trillion plus dollar market cap, and they're continually growing at a fast pace.
Then there's eBay. It's a marketplace that connects buyers and sellers directly together. Auction-based system. You can have a buy-it-now option.
And if you're going to do handmade goods, Etsy is the place to go. They charge a listing fee plus per transaction. They also have a multi-billion-dollar market cap.
If you have a technology company and you're selling technology products like, let's say, computers, you can go to Newegg. It's a great channel for that. They have billions of dollars in transactions on Newegg. It reaches more than 20 countries and more than 40 million customers.
So you got to look at all these channels. And also figure out, "Hey, my product, is it right for that channel, "but also, can I make good money on that channel?" Because sometimes their listing fees may be too high based on your margin. You got to take all those things into account.
So when you're developing your eCommerce strategy, you need to look at things like your audience, where are they, the payment processing systems. Does your audience prefer Apple Pay or Paypal or Google Wallet? And how do those payment processing channels interact with some of the platforms out there? All these things will affect where you need to list your items.
Most people will start with their own website, and that's fine. But remember, if you list on your own website, you have to do your own marketing. When you list on one of these other websites, they already have visitors. Sure, you may have to do marketing on their own platform, but they already have the eyeballs. You just got to convince those eyeballs to go to your product instead of someone else's.
• If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
•Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
•Find me on Facebook: https://www.facebook.com/neilkpatel/
•On Instagram: https://instagram.com/neilpatel/
https://youtu.be/OpRn6sEjL1A
#eCommerce #NeilPatel #DigitalMarketing
Related Videos
-
Skyrocket your eCommerce with Shopping/Product Campaigns - Module 4 - Part 1 - eCommerce Unlocked
Added 72 Views / 0 LikesToday we're going to be covering shopping and product campaigns. In other words, I'm going to teach you how to run ads so you can drive sales to your website profitably. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: http
-
Double Your eCommerce Sales With A Few Simple Tweaks - Module 2 - Part 1 - eCommerce Unlocked
Added 76 Views / 0 LikesToday is another day of SEO Unlocked and today we're going to be covering conversion rate optimization. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ HelloBar: https://www.hellobar.com/
-
Ranking Your eCommerce Store On Google - Module 2 - Part 2 - eCommerce Unlocked
Added 70 Views / 0 LikesWelcome to another day of "eCommerce Unlocked" Today, we're going to be breaking down SEO and content production. This is going to be a really fun exercise because there's multiple ways of doing content production for eCommerce, and I'm going to be going over all of them. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course)
-
How To Increase Your eCommerce Revenue With Amazon - Module 3 - Part 1 - eCommerce Unlocked
Added 82 Views / 0 LikesToday I'm going to be breaking down how to get the most amount of sales from Amazon. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersuggest: https://neilpatel.com/ubersuggest/ Viral Launch: https://viral-launch.com/ MerchantWords:
-
Content Promotion For eCommerce - Module 2 - Part 3 - eCommerce Unlocked
Added 70 Views / 0 LikesToday, we're going to be breaking down content promotion. Just in the last lesson, I ended up breaking down how to create content. And now that you've created content, it's time to promote it so that way you can get some traffic and of course generate those sales. RESOURCES & LINKS: NerdWallet - https://www.nerdwallet.com/ Ubersuggest - https://neilpatel.com/ubersuggest/ ManyChat - https://try.manychat.com/ecomhome Hello Bar - https://www.hellobar.com
-
21 eCommerce Case Studies - Module 4 - Part 3 - eCommerce Unlocked
Added 62 Views / 0 LikesToday is a happy day for me and a sad day, as well. Let me explain what I mean by this. Today is the last day of eCommerce Unlocked, and for that, I'm sad, but the good news is is I will always be releasing more courses and training material for you, and the good news is you have finished eCommerce Unlocked. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCom
-
22+ Marketing Channels For eCommerce - Module 1 - Part 3 - eCommerce Unlocked
Added 76 Views / 0 LikesToday is another day in eCommerce Unlocked. Today we're going to be breaking down marketing channels. I want you to keep one thing in mind as we go over today's lesson. This course is what I would do to market my own eCommerce business if I owned one. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube
-
B2B VS B2C eCommerce Marketing - Module 3 - Part 3 - eCommerce Unlocked
Added 73 Views / 0 LikesToday's another day of eCommerce Unlocked. And today we're going to be going over B2B sales. I know we've discussed B2C sales quite a bit, but there's also a lot of room in B2B. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG Ubersugge
-
Getting Started With eCommerce - Module 1 - Part 1 - eCommerce Unlocked
Added 64 Views / 0 LikesToday I'm excited to announce eCommerce Unlocked. Over the next four weeks, I'm going to teach you how to get more sales to your e-Commerce business. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.youtube.com/watch?v=qTLffZkxnT0&list=PLJR61fXkAx10nv7ySTrcUbnesUxuGIWHG _____________________________________
-
How To Build Paid Campaigns On YouTube, Etsy & Instagram - Module 4 - Part 2 - eCommerce Unlocked
Added 70 Views / 0 LikesToday, we're going to be talking about additional marketing channels. The ones outside of Facebook Ads, Google Ads, or even Bing Ads. They're all great and we cover those in our previous lesson. But today, we're going to be covering other marketing channels. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full course): https://www.
-
Marketing on Etsy, Walmart, eBay & Facebook Commerce - Module 3 - Part 2 - eCommerce Unlocked
Added 79 Views / 0 LikesToday, we're going to be covering additional sales channels. Just like leveraging Amazon, additional sales channels, all the other platforms out there like Walmart, eBay, they're actually very similar. So going over them, implementing them, it's actually not going to be too hard. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video: https://neilpatel.com/training/ eCommerce Unlocked Playlist (Full
-
How To Create A Compelling Brand - Module 7 - Part 2 - SEO Unlocked
Added 55 Views / 0 LikesToday is another day of SEO Unlocked. Today we're going to be covering branding and methodologies. So what is a brand? Well according to Elon Musk, a brand is just a perception and perception will match reality over time. Sometimes it'll be ahead, other times it'll be behind but brand is simply a collective perception some have about a product. RESOURCES & LINKS: ____________________________________________ Download the assets mentioned in this video:
