How to Test Your Content Strategy for Best Results with Cathrin Manning | The Journey - Best Webhosting

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One of the easiest ways to get data-driven insights that help you create a successful content strategy is through social media testing. It allows you to analyze how different variables affect your performance.

✅ Read about it on our blog ➜ https://www.godaddy.com/garage/content-calendars-and-why-you-need-it/

But where do you even start? Well, the most important thing to figure out is what key metric you are using to measure your definition of “successful” content.

However, with so many different platforms and types of content, it can be overwhelming to know what you’re even trying to test. So, here are five simple ways you can test the effectiveness of your content.

Time of Day/Frequency
it’s impossible to agree on a single standard “best time to post on social media.” Each platform will be different—but if you’re looking to boost reach, it really depends on your own data on your own followers.

Topics
When testing content topics, you’re figuring out what is most interesting to your audience. You can even ask them directly, which would increase your engagement by default.

Keywords
Creating content around popular topics seems like a no-brainer, but being able to optimize it to get found in search is the real challenge.

Captions
The internet is full of content, which means both your images and your captions need to be great to grab a user’s attention while they’re scrolling through their feed.

Call to action
Lastly, your call to action (CTA) is where you ask readers directly to do something (click this link, sign up for my newsletter, etc), but getting this right can be tricky.

Of course, there are so many factors that go into whether someone sees or comments on a post, but social media algorithms are constantly changing and so should you. Make it a habit to switch up your social media strategy regularly, and you’ll find your content strategy becomes more focused and your decisions more informed.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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#content #strategy #marketing

Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

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