The Ultimate Guide to Using Pinterest for Business - Best Webhosting

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If your business or blog isn’t using Pinterest, you could be missing out on hundreds, if not hundreds of thousands of potential page views for your website. Pinterest has been and continues to be a huge driver of traffic.

Though Pinterest for business is different from Pinterest for personal use, it’s still user-friendly. By having a firm grasp on how to use Pinterest for business, you’ll be well on your way to giving a boost to your bottom line. This guide can help.

How to get started with Pinterest
The first step to using Pinterest to connect your brand to new and loyal customers is to set up a business account. After signing up for an account, the next step to using Pinterest for business is to create some boards. These are where you save, collect and organize your Pins.

To be effective, you’re going to want to create 20 to 25 boards from the get-go. The key to success is relevance. Don’t create boards sharing recipes if your brand has nothing to do with food. Don’t forget to choose a category for your boards to help with your SEO.

Best practices for pinning
Once you have your boards set up, it’s time to create your first Pins. No matter how you create your Pin, you want to optimize the title and description with relevant keywords and related hashtags. You should aim to have at least 25 Pins per board from the get-go — then keep adding to it on a regular basis.

As with SEO for Google, you will want to be savvy with your use of keyword-rich titles and descriptions. On a related note, make sure you use relevant hashtags. Pinterest allows you to add up to 20 hashtags, and up to 500 characters in the description box. All of this will help content be found in relevant searches, as well as entice users to learn more (i.e., visit your website). Don’t forget to a call-to-Pin (or a call-to-action) as part of your description. Doing so can increase engagement by 80%.

It doesn’t have to feel like a chore to pin and repin on Pinterest. Scheduling tools make it possible to plan out your Pins without having to be glued to your computer all the time. When scheduling posts, don’t forget to check out the best times to post on Pinterest to help maximize engagement.

Additionally, one Pin a day might check the activity box, in reality, you’re going to want to aim for pinning/repinning 20+ Pins per day, spread out across your various boards. Most brands opt for 80% repins and 20% of their own content, while others do the opposite. You’ll need to play around with this ratio to figure out what you can keep up with (in the way of content generation) and what resonates best with your target market.

How to maintain your Pinterest boards
In general, you’ll want to arrange your boards every now and then to keep things fresh. Part of maintaining your boards is arranging and rearranging them. It’s not enough to simply keep piling content onto your Pinterest boards. You should aim to do an audit of your boards at least once a year.

When you do an annual audit of your boards, you’ll want to classify them into five different categories: repurpose, consolidate, split, collaborate and keep. Repurpose boards are those that you no longer need or boards that contain content that is no longer relevant to you.

You can get these boards back on track by changing their names and descriptions. Use a similar name or an umbrella topic that will cover the previous topic. During your audit, you’ll just want to do a sweep of the posts on these boards to ensure that your Pins have keyword-rich titles and descriptions.

There’s no denying Pinterest’s success, and with such a vast audience of active users, there’s ample opportunity there for you to engage with your Pinterest followers and promote your content. With all the strategies detailed in this article, you’ve got the know-how to get more Pinterest followers and reach a wider audience.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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#pinterest #business #socialmedia

Published: Monday, April 12, 2021 11:10 PM
Category: WebHosting GoDaddy

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