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Using Social Media Updates to Keep Customers Informed

•Read More Here • https://bit.ly/2JgVDOjGoDaddy

As you’re no doubt aware, COVID-19 is causing mass disruption for individuals and businesses around the world. This devastating and unexpected event has thrust everyone into ‘Safe Mode’, forcing businesses to become all the more inventive while looking after the best interests of their lifeblood — the customers.

As a small business owner, you’re probably thinking about putting out communications to keep your customers informed of your activities.

It’s a lot of pressure, but we’re here to help. During this difficult time, social media sites like Facebook, Twitter or Instagram can help you stay in touch with customers about important news and updates about your business. Here are 5 ways social media helps businesses send updates to customers.

Let your customers know you're still here
Due to COVID-19 restrictions, there’s uncertainty about what’s changed for businesses and customers alike. Use your social media platforms to let customers know you’re here and thank them for continuing to support small businesses like yours.

Promote your online store for customers who need to stay home
Since we are all practicing social distancing, we’re not able to visit physical businesses right now, so take this opportunity to reach out to both your current and potential customers by promoting your online store on social media. Build on your brand's social media presence with posts about featured products, positive customer reviews and current sales to drive visitors to your online store. This can be done via IG stories, tweets, snapchat or good ol’ facebook.

Find ways to engage with customers despite social distancing.
If your business relies on foot traffic, we understand you might be struggling with ways to communicate with your customers. Your customers are missing out on the face to face conversations about the daily specials, and products that offer solutions to their problems.

This is where being active on social media comes in. Engage with customers by frequently posting on your social media accounts (at least about a couple times each week) so your business stays present in customers' minds.

Have customers follow you for updates.
Unfortunately, some businesses might need to close for a limited time. If you’re one of those businesses, urge customers to follow you on social media for important updates on your re-opening.

Post about any changes to your hours or any other differences in how you conduct business. Remind customers if you’re available for takeout, delivery, curbside pickup, or any other ways you’re still operating.

Whether you’re sheltering in place, following social distancing, or still figuring out your business’ restrictions, it’s tough for everyone. Thankfully, social media offers the ability to do more than just market your business, but a means to stay connected when in-person contact just isn’t an option.

Remain active on your business’ social media accounts to promote your online store and deliver updates to customers. If nothing else, your social media presence can bring people together in a time when it’s really needed.

We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. Now, more than ever, we are here to give our support to our community and businesses out there. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, during this difficult time. If you have questions, you can call our GoDaddy support line at +1 (480) 463-8389. Stay safe and stay healthy!

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Published: Sunday, March 29, 2020 5:48 PM
Category: WebHosting GoDaddy

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