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As consumers grow ever more interested in shopping small and helping out their fellow neighbor, the opportunity for small business owners is ripe for the taking. Now is the time to sweeten the deal for your potential customers by partnering up with other local businesses to make the idea of going local a no brainer! Check out more The Journey content at https://bit.ly/GDTheJourney.

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0:12 Tips for partnering with other local businesses
1:32 Partnering with local businesses

Why partner with local businesses?
Consumers want to buy from locally owned businesses instead of national retailers because they want those dollars to keep their communities alive and thriving. Partnering with local businesses gives you the ability to expand your reach to audiences you might not already be in contact with.

Your products and services don’t cover everything, so make strategic partnerships to fill out your customers’ needs, so here’s how to do it effectively:

Research partnerships ahead of time
Who can you call to discuss partnerships? How will you pitch owners to get on board? Come to the table prepared.

Choose businesses that complement yours
Let’s say you’re a wedding or event planner. It would stand to reason that your best potential partners are other vendors in the wedding and event business.

Offer incentives
Rewards don’t have to be monetary — you could use samples, consultations or small gifts to show your appreciation.

Consider partnering with a local charity
Restaurants, retail stores, eCommerce sites and more all have the opportunity to donate. Whether a big shopping holiday is coming up, or you’re selling everyday wares, this feel-good incentive is a great way to spread the wealth while partnering with other local businesses.

Partner with more than one business
Some customers prefer the ease of one-stop shopping. Minimize “the hunt” by providing packages and options from a range of companies to suit your customers’ needs. Imagine a bride or groom being able to take the stress out of their big day, and book all their vendors in one setting.

Look into seasonal partnerships
Take note of trends, create bundles or gift baskets, and work with local businesses to promote attractive holiday solutions. In our fast-paced society, there are plenty of shoppers looking for quick gifts that still have meaning.

Get it in writing
Any business partnership, regardless of what is being promised, should be in writing. This protects all parties involved. Agree in advance how you will promote each other, the beginning and end date of the partnership, and what both parties will contribute.

Strategic partnerships can be beneficial for any company whether they are a startup, or a seasoned local business. These tips are far from an exhaustive list, but I hope they give you some ideas for partnerships you can forge with local businesses. By coming together with your fellow business owners, you could develop new friendships, promote new opportunities, and gain new customers.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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Published: Thursday, July 14, 2022 9:30 PM
Category: WebHosting GoDaddy

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