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How Personalization Impacts Customer Success | GoDaddy

Watch WebHosting GoDaddy Video: How Personalization Impacts Customer Success | GoDaddy. The BBB shares insights on the importance of creating a unique connection to improve customer experience for long term success. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:19 Why is personalization important for small businesses?
0:29 Example of ecommerce personalization for a great customer experience
1:07 Does social entrepreneurship matter to consumers?
1:55 How does personalization impact customer loyalty?

From ecommerce to brick-and-mortar shops, now is a great time for small businesses to take a deeper look into what truly matters to their consumers and seize the opportunity to make a personal connection. Kryistyna Hook, Regional Director at Better Business Bureau (BBB), says personalization is a crucial strategy for small business owners across the realm. Anytime you sell a product or service, you’re also selling an emotional experience with your customer. Even the smallest touch of personalization, such as a nicely tied bow or spritz of perfume on their package, can make the customer experience so much more positive. Kryistyna says sharing your beliefs as a business is another way to create customer loyalty. While it used to be considered taboo for a business to take a social stand, customers are now looking for businesses who do. After a long day of juggling many tasks to keep your business running smoothly, making sure to personalize your customer's experience will go a long way for customer success.

References:
80% of frequent shoppers only shop with brands that personalize the experience. https://www.forbes.com/sites/blakemorgan/2020/02/18/50-stats-showing-the-power-of-personalization/?sh=408942482a94

70% of consumers say a company’s understanding of their personal needs influences their loyalty. https://www.netsolutions.com/insights/infographic-personalized-experiences-stats

88% will be more loyal to a company that supports social or environmental issues. https://www.forbes.com/sites/forbesnycouncil/2018/11/21/do-customers-really-care-about-your-environmental-impact/?sh=285d72c6240d

Learn more about BBB:
https://www.bbb.org
https://www.facebook.com/betterbusinessbureau
https://www.twitter.com/bbb_us

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#BBB #Personalization #CustomerExperience #GoDaddy #SmallBusinessNewsandTrends

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