LECO Customer Story | GoDaddy
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Ceci Ezquerro and Gustavo Alvarez are the co-founders of LECO, a startup that is dedicated to helping people see better. Icons of our Tribe celebrates everyday entrepreneurs like Ceci and Gustavo and inspire others to make their own way.
Icons of our Tribe is our video series that celebrates and advocates for extraordinary members of our Tribe, those entrepreneurial folks who’ve got the moxie to make the world they want. It showcases their lives, stories and advice to inspire others to make their idea real.
As an entrepreneur, your most important power is flexibility and that is a weapon that those big companies do not have and that is the reason why you exist. That is a ballet dance you learn to make. My name is Cecilia Ezquerro, and I am the COO of LECO. My name is Gustavo Alvarez, and I am the CEO of LECO.
It’s been almost four years that through LECO we’ve been improving the process of buying glasses. Don’t start a business because you think everything is going to be easier. Actually, everything is going to be harder. It’s a challenge and it’s very enjoyable. But you should know that one of the biggest challenges will be not having a boss. And not having a boss is very complex because you lose the support and you have to figure it out and make the decisions on your own. The first year at LECO was all about exploring. I worked almost entirely on my own. The initial idea of LECO was just to simplify the purchase of contact lenses. But we realized that need was like the tip of an iceberg and the purchase of contact lenses was part of a much bigger issue, which is how we take care of our eyes.
We researched a bit and learned that the basics of optometry are moveable. So then we said, “Let’s put optometrists in Ubers and move them around the city.” And that is how, as an entrepreneur, you encounter obstacles that you can either avoid or solve.
Any person who has eyes and can see can be a potential glasses user. It’s not an exclusive product for a specific niche. It’s for any person, right? So to us, that represented a great opportunity to create something. I think it has to do with the fact that I know we’re doing something that matters. Not only are we helping people see well, but we’re also helping them identify themselves.
I’ve started a business three times. This is the third. It’s never going to be perfect. Don’t be afraid to share your ideas with others. That’s how you can strengthen your concept. You don’t need all the money in the world to carry out a project. You just need the desire and the knowledge to execute it.
It is part of those lessons which are tough but necessary. It is always more enriching to pursue a vision and to learn from that vision. For me it’s all about the people I’ve gotten to know on this adventure.
#godaddy #leco #iconsofourtribe #startup #entrepreneurs
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