What is gclid? What is Google Click ID? Gclid Example, How to Use gclid and how gclid works - Best Webhosting

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Watch Surfside PPC Video: What is gclid? What is Google Click ID? Gclid Example, How to Use gclid and how gclid works.
You might be asking What is gclid? What is Google Click ID? We go through a Gclid Example, we teach you how to Use gclid and we go over how gclid works. You can understand the importance of Google Click IDs and why you see them appended at the end of URLs after you click on advertisements.

A GCLID is called a "Google Click ID" or Google Click Identifier." It is a tracking identifier that is generated when someone searches on of your targeted keywords and clicks on your ad. Everytime your ad gets a click through AdWords, a gclid will be added to the end to track the campaign, costs, cost/click, sessions, bounce rate, ad group targeting, keyword targeting, which ad was driving clicks, and conversion data.

You can also generate gclid in Bing Ads by going to your account settings. That will enable auto-tagging in Bing Ads, which will help you track your campaigns into Google Analytics.

It's very simple to set-up and it makes your life as a PPC advertiser much easier.

If you are an advertiser who want to make sure you are tracking your campaigns properly in Google AdWords, you first need to link your Google Ads account to your Google Analytics account. Once you do that, you can go to Google Analytics and Enable Auto-Tagging tracking for your URLs. You can do that through the 'Google Ads Linking' URL on the Admin screen of your Google Analytics Account.

After that, you want to head to your Google AdWords account and click on Overview. Then, on the left hand side you can click on settings and make sure that Auto-Tagging is enabled in AdWords. This will automatically add gclid's to the end of your URLs when someone clicks on your Google AdWords ad.

The best way to optimize your Google Ads campaigns is with proper data, conversion tracking, sales tracking, and offline conversion tracking. By setting up Google AdWords and linking it to Google Analytics, you can quickly enable Auto-Tagging to get all of these features. Then, you don't have to worry about using the Google URL builder.

If you are curious about UTM Tagging vs. Adwords Auto-tagging, setting up Auto-Tagging will automatically add a Gclid to the end of your URL to track your campaigns. UTM Tracking is done manually and you will have to track each URL.

Published: Monday, August 10, 2020 1:46 PM
Category: Surfside PPC

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