A Brilliant Idea | Starting a Kickstarter Day #2 - Best Webhosting

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Watch E-commerce Travis Marziani Video: A Brilliant Idea | Starting a Kickstarter Day #2.
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This is Day 2 of my 30 Day Challenge. For those of you are just tuning into this video, in 30 days I am trying to see if I can start a successful ecommerce store. I am going to launch it on Shopify but it is actually an ecommerce store and do a Kickstarter. I am giving myself 30 days. One of the things to keep in mind though is that what I am doing is I am only working on it one day a week so it is 30 “working” days. I am going to be doing it every Friday kind of like my fun time. Google has what they call 20% time meaning that Google employees are allowed for 20% of the time work on whatever project they want. This is my 20% time project.

So, in this video I am actually going to explain what my company is going to be. I am not going to give all of the details but I am going to give more details. In the first video, Day 1, I did not give almost any details about what I was doing. Which I think is kind of silly. I think I might as well start telling. Plus, I have a lot of cool things that I want to explain and I need to tell you what the product is to do that. So, I am going to tell you what the product is and I am going to tell you what I did for this second day.

One of the first things I did, one of the most important things, is I called a bunch of co-packers. When you are creating a business, a lot of times you do not want to do the manufacturing yourself, especially if you are going to scale or grow larger. I am looking to produce about 2,000, maybe 3,000, units that will be for sale. If I am going to do that, I cannot do that on my own kitchen. So, one of the things I did – you know, I am just going to tell you what it is right now and leave the rest of the video a lot easier. It is actually going to be a nut butter. So, one of the things I did was I went out and bought a bunch of competitor’s products for examples. You have probably seen things like this. Justin’s Nut Butter is a good example. It is nuts. Nutzo is a kind of a good example of the kind of thing that I will be doing. Artisana– and there are others. So, I went to Whole Foods and I saw what they had and I saw what they had. There were a lot of different kinds. I do not know if you can see all of these. So, one of the first thing I did was buy a lot of different competitors’ brands so that I could see what their packaging looked like, what was their consistency. The next thing I did was I actually called some of these brands to see if maybe they could manufacture this product for me and if you cannot, can you direct me to someone who could. That is one of the big lessons I learned was that you can call the people, the people that would the ideal people, people who are doing something similar in the market. Now, some of these companies are smaller companies and they are willing to – they have some excess capacity. They have some room in their production line and they are not using the production line to its full capacity. So, if I come in and say, “Hey, I will buy an 8 hour shift,” they are willing to help out. It is extra money in their pocket.

Another thing I learned, originally I was going to have three flavors of the nut butter. I decided to just go to one. I am following the Lean Startup Method. If you have not read the book, you should do so. I believe it is called Lean Startup. Read that book. especially if you are starting up a company. It is hard. I have been struggling with it. Originally, I wanted to have three SKUs and I wanted to do this, that and have all of the bells and whistles. But, I had to cut it lot of that out. I decided I was going to go a lot more simple and start with one SKU. I also want to try to get the first saleable sample ready as quickly as possible.

One of the next things I did was I created my first batch of nut butter. I am not going to tell exactly what is in it but it looks a little weird because it is a golden tab. I recycled an old Mason jar that I had so I whipped up the first batch just right in my kitchen. I had a food processor and I just mixed it up and started getting people to taste test it. Obviously, I taste tested it and I had two friends also taste it. It is really, really good. I am really happy with version 1.0. I have some tweaks and changes that I might want to add but it is good. Basically, I can see this thing becoming a really big success.
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Published: Monday, August 19, 2019 5:00 PM
Category: E-commerce Travis Marziani

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