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Watch WebHosting GoDaddy Video: 5 Steps to Convert Holiday Website Traffic to New Year Sales | The Journey.
If your website is designed properly, you’ll be able to convert holiday website traffic into sales. But how do you keep them coming back after the holidays? Check out more The Journey content at https://bit.ly/GDTheJourney.
✅ Read about it on our blog ➜ https://bit.ly/3BP1ynoGoDaddy
0:07 5 steps to convert holiday website traffic to New Year sales
0:26 There is a difference between prospects, leads and customers
1:22 Increase email marketing subscriptions
2:12 Automate your follow-up emails
3:18 Spotlight your social media
4:18 Retarget your customers
With so many buying options out there, you must stay top of mind after January 1st, and we’re going to show you how. Here are 5 steps for converting holiday website traffic to new year sales;
Understand the difference between leads and customers
Sometimes, depending on what you’re offering, you may be able to collect information such as their phone number, address, business name, or a special date like a birthday or anniversary. Of course, the more information the lead provides, the better you can segment and personalize your marketing messages.
Drive email marketing subscriptions
One way to convert prospects into leads on your website is by enticing visitors to subscribe to your email list. Transactional emails have 800% more opens and clicks than any other type of email, and can generate 600% more revenue.
Automate your follow-up emails
It’s one thing to drive email subscriptions, but to convert those subscribers into customers, you need to continue to nurture the relationship. Knowing full well that you’re busy focusing on other areas of your business, email automation is a key player in your marketing program.
At its core, email automation enables marketers like you to send scheduled or action-triggered emails containing content and offers about your products and services.
Spotlight social media
With the average person spending 2 hours and 22 minutes per day on social media, you definitely want to make sure you convert your website traffic into social media followers.
Rely on retargeting your customers
Retargeting allows you to reconnect with holiday visitors even if they don’t share their contact information with you. You can implement retargeting campaigns with different services including Facebook Ads and Google Ads. When you use Facebook Ads retargeting, you’re showing ads to Facebook Custom Audiences.
Attracting visitors to your website is important during the holiday season. Bonus points if you can get them to buy a product or service while they visit.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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