Your Holiday Ecommerce Website Checklist to Increase Sales | The Journey - Best Webhosting

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The eCommerce space is packed with competitors. For that reason, it’s important you start planning now. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅ Read about it on our blog ➜ https://bit.ly/3j5Mo5CGoDaddy

0:08 Your holiday ecommerce website checklist to increase sales
0:37 Ecommerce website checklist
0:39 Get rid of any broken links
0:59 Optimize your images
1:26 Check your website SEO
2:01 Be sure your search box is working
2:59 Increase the average order value
3:36 Accept different payment types
4:06 Test, test, and test again

With the major shopping months quickly approaching, we wanted to make sure you have everything you need to attract, engage and convert online shoppers.
Get rid of any broken links

If you've ever hit a 404 error page while searching for something to buy, you know how frustrating it can feel. The last thing you want is to miss out on sales because of broken links. To get rid of dead ends, check out Google’s Search Console tool.

Optimize your images
Your eCommerce website will have images throughout, and it’s your job to optimize those images to help reduce site load time. If your site loads slowly, you risk losing customers.

Check your website SEO
People are searching for many different keyword terms and phrases while shopping for the holidays. Analyze your keywords from last year and optimize for the ones that worked. Create more in-depth product page content and include videos to earn more backlinks to your eCommerce website.

Be sure your search box is working
Customers may browse by category or click on your featured products on the home page, but a good chunk of your potential buyers will search for specific products. Be sure your search box is functioning properly and consider misspellings. If someone misspells a product name, does it still bring them where they need to go? The last thing you want is to lose a sale because someone forgot a letter.

Increase the average order value
If they’re going to spend money with you, then do everything you can to get the lion’s share of their holiday budget. Use tiered promotions like “buy 2, get 1 free” or “Free $10 gift card with purchase over $XX” to incentivize them to add more to their cart.

Accept different payment types
No longer can you only accept payments via credit card or PayPal. Today’s consumers like to use Amazon Pay, Apple Pay, Google Pay, Visa Checkout and other trusted secure payment methods. Look into what your eCommerce website can accept and be sure to set it up now.

Test, test, and test again
Be sure to check the website on different browsers and on mobile, as over half of your customers will be purchasing through their smartphones and tablets. The more you can improve the shopping experience now, the higher your chance of conversion when the holiday traffic hits.

The holidays are quickly approaching, and now you have some tips and a helpful checklist to improve your eCommerce website.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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Published: Thursday, July 14, 2022 9:31 PM
Category: WebHosting GoDaddy

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